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Online Dating Newsletter
Volume 2, Number 15 - July 27, 2005
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Table of Contents
1. From the Editor
2. Creative Date Ideas: Christmas in July
3. Online Dating Tips: Eliminate the Negatives on First Dates
4. Relationship Tips: Waiting Longer to Get Married
5. Relationship Quote of the Week
6. Inspirational Quote of the Week
7. Romantic Ideas: Give a Photo Cake
8. News: PerfectMatch Gets Perfect Publicity
9. Feature Link: Why He Dumped You
10. Online Dating Newsletter Updates

From the Editor

In the war between online dating services for consumers, publicity is the key to success. That's why everywhere you turn you see (or hear) commercials for and Interestingly enough, these two giants both missed a prime opportunity when landed a prominent appearance in this year's summer romantic comedy Must Love Dogs (see this issue's News section). Knowing that this is a once in the lifetime opportunity, is spending millions to capitalize on its placement deal with Warner Bros. In one single summer, could go from "wannabe contender" to a "major contender" in online dating, and all of it from a well orchestrated placement and several events to capitalize on that placement.

For example, is organizing a series of Mutt Mingle events where singles are invited to bring their dogs to singles meet-and-greet get togethers. The company is also spending a lot of ad dollars to keep the association with the movie strong. If you go to Google and search "Must Love Dogs" you'll note that has an ad under sponsored results letting the world know they are the same service featured in the movie. An array of moves like this has set the company up to perfectly capitalize on capturing millions of new faces.

And it hasn't hurt that is mentioned and shown several times in the Must Love Dogs movie trailer.

In reading past editorials you'll see that online dating service True has taken a controversial approach to publicity, but will lose ground (as many other services will) to a masterfully marketed campaign by little-soon-to-be-big kid on the block, It just goes to show that thinking outside of the box (in a positive way) when it comes to marketing is the way to break through the barrier held by a few giants.

Kudos to on a well orchestrated campaign,

Joe Tracy, editor
Online Dating Newsletter

P.S. Remember, the next new newsletter won't be until December, when we unveil details of the new and upgraded newsletter that launches in January.


Creative Date Ideas: Christmas in July
Begin this creative date by inviting your partner over for "Christmas dinner." Since it is the middle of summer, your partner is sure to be curious as to what you mean, but make sure you keep an aura of mystery around the date. Getting ready for the date requires a bit of preparation. First, you must take your artificial Christmas tree out of storage along with the decorations and set it up. Next, you must wrap a few gifts in some left over Christmas wrapping paper and place them under the tree. The more holiday decorations you have around the house, the better. You are trying to make the night as seasonal as possible.

Have the tree set up, Christmas music playing, and Christmas dinner in the oven when your date arrives. While the Christmas feast is being prepared, serve hot chocolate (make sure you have your air conditioner blasting) or eggnog. Since stores usually only carry eggnog during the winter months, you may need to find a recipe for eggnog and make it yourself. After dinner, bring your date over to the Christmas tree and have him or her open the gifts you have placed under the tree. Follow the gift opening with some cuddle time while watching your favorite holiday flick.

This creative date idea is what you make of it. The more you decorate and give an authentic feeling of Christmas and the winter season, the more you will impress your date. Bring your date a bit of cool holiday spirit during the hot summer months with this date idea and you and your partner are destined to have a merry time. (SOURCE: Online Dating Newsletter -


Online Dating Tips: Elimate the Negative on First Dates
Sometimes nervousness on a first date can cause a person to cancel out a positive gesture or turn his/her date off by being negative. For example, in the first episode of ABC's Hooking Up documentary, one guy gave a girl some flowers, saying something to the effect of "these are for you, but they'll probably be dead soon." Adding the "will probably be dead soon" was the equivalent of canceling the great gesture he had just made. Another guy on a first date was asked what he thought of online dating (he met his current date from online dating) and he responded that online dating sucked and went into a tirade as to why. Saying negative things on your date is a quick and easy way to turn it into a negative experience for your date. Instead of the guy saying "online dating sucks" he could have said, "well it gave me the opportunity to meet you, therefore it's a good thing." (SOURCE: Online Dating Newsletter -


Relationship Tips: Waiting Longer to Get Married
In his book, "Mars and Venus on a Date," Dr. John Gray, Ph.D. offers some insight into why it may be a good idea to wait a while before getting married:

"Recent marriage statistics reveal that both men and women are waiting longer to get married. Some people worry that this is a problem, when really it is a sign of greater wisdom in young couples. They are waiting to get married. They are wanting to first get a sense of who they are, what they can do, what they want to do, and where they are going before deciding to make a marriage commitment. It is wise to first know yourself before trying to share yourself in a marriage." (SOURCE: Mars and Venus on a Date, by John Gray, Ph.D. - in bookstores everywhere)


Relationship Quote of the Week
"Assumptions are the termites of relationships." - Henry Winkler


Inspirational Quote of the Week
"Use what talent you possess: the woods would be very silent if no birds sang except those that sang best." - Henry Van Dyke


Romantic Ideas: Give a Photo Cake
Add a personal touch next time you want to treat your loved one to a special dessert by giving them a photo cake. Whether it is for your partner's birthday, to celebrate a special occasion, or just a surprise gift, a cake is almost always accepted with happiness and gratitude. Personalize the cake by getting a photo scanned and designed into the icing! Call around to your local bakeries to see if they have the ability to make a photo design in the cake icing. If not, there are several places you can order edible icing for your photo cake online such as Icing Images.

If the photo cake idea seems like something you may want to do on multiple occasions, there are actual printers for sale that scan your photo and print it out in edible ink on a sheet of icing. To get an icing printer online visit a site like KopyKake or ComputerCakes to compare pricing and printer options. However your means for getting the photo cake, it will undoubtedly be a fun and tasty treat for your significant other. After all, a picture is worth a thousand bites. (SOURCE: Online Dating Newsletter -


News: PerfectMatch Gets Perfect Publicity
(July 27, 2005 - This summer's most publicized romantic comedy, "Must Love Dogs", opens this Friday and one online dating service is already receiving enormous publicity from the movie.

"Must Love Dogs" is the story of a woman that uses an online dating service, (a real service) to find her next true love. The movie is getting mostly negative and mixed reviews, but as this summer's biggest romantic comedy, it is expected to open big. And on the receiving end of any big opening will be, which not only is mentioned and shown throughout the movie, but was also prominently featured in the movie's trailer.

Claire Cook, author of the book Must Love Dogs, said she was proud and excited with the film. She acknowledged that the inclusion is different from her original work and warned fans of the novel to brace themselves for some key plot changes. "They opened it up by adding the online relationship element with, which I think works beautifully," Cook noted. "It's much more visual."

The CEO of is pleased that they were able to work out a deal to be featured in the movie.

"We've identified opportunities in entertainment that allow us to build the brand and extend our reach," said Duane Dahl,'s President and CEO. "Rare opportunities like this allow us to stand above the clutter. The Warner Bros. team has been exceptional to work with from day one, and it's a terrific, fun movie." supplied its technical services to the film's production, and coordinated co-promotions with the studio and other marketers. PerfectMatch is co-marketing the film through its own media buys, partners and events.

"Must Love Dogs" is rated PG-13 and is 90 minutes in length.


Feature Link: Why He Dumped You
Online Dating Magazine is pleased to welcome Jennifer Brown Banks to the team. Starting the first week of August, Banks will be writing a new weekly column (look for the announcement in the next newsletter) for Online Dating Magazine. Banks has written an article titled "Why He Dumped You" that takes a look at why men dump women and what women can do to get back on track. Here's a short excerpt from the article:

"There's probably not a woman living who hasn't been left by some louse she once loved. And usually, without explanation or proper closure. Void of needed answers, she questions herself.

"Was I pretty enough?"

"Thin enough?"

"Good enough?"

Crushed from the experience, she typically becomes bitter, guarded, less confident, and less trusting in her next dating encounter. This, ironically, makes the search for Mr. Right even longer and laced with disappointment..."

To read the full article, click here.


Online Dating Newsletter Updates
A new joke has been added to the Online Dating Newsletter Dating Fun Zone. Click here to view the new Dating Jokes section.


The Online Dating Newsletter is emailed free of charge to those subscribed every Tuesday. Click here to subscribe.

Editor: Joe Tracy (
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