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Online Dating Magazine > Online Dating News > Officially Launches "Officially" Launches Social Networking Dating Service to the Public

( - April 8, 2008) Despite being open to the public for nearly three years, online dating social networking site has announced that, as of yesterday, it has officially launched.. uses people's friends and an online social networking environment to create matches.

"Our mission is to bring a more social, intuitive and entertaining approach to finding that perfect connection online, and one that actually results in meaningful, lasting relationships," said Suneet Wadhwa, Founder and CEO of "The online personals industry is set for huge growth because people put a high value on meeting the right person. Our role is to provide a community-focused, collaborative environment that uses social media tools to bring online personals into the 21st Century."

According to, the following are some of their features (some old and some new):

Social Feed:
Lets you know what others in your community are doing -- e.g. who are they are interested in on the site, who they've introduced / recommended to others and how recent dates have gone.

Cast Your Vote:
Allows Engage users to vote on the best connection for singles on the site, using the power of the community as a catalyst for meeting someone new.

One-click suggestions:
Allows users to quickly make dating suggestions for others or for themselves, based on first impressions and gut instinct.

Social Points:
T hese are earned for many types of activities undertaken on the site, including making an introduction for someone in your friend list or casting your vote on suggested matches. This adds an entertaining gaming quality to the site and encourages constant, active participation.

So Social:
Tied to the social points initiative, this leader board feature shows the most active, social and connected people on the site, giving others an opportunity to contact them and take advantage of their superior matchmaking skills.

Play Matchmaker:
Enhanced features allow users to introduce and make recommendations to friends and acquaintances on the site, or in their address book, in even more ways.

"Dating is a highly social experience in the real world" says Trish McDermott, Vice President of Love for Engage. "We attend parties and events with friends by our side, hoping to have fun while mingling with potential romantic partners. Our friends commonly introduce us to other singles, and we seek advice, feedback and inspiration from these friends as we navigate the uncertainties of dating today. Engage puts the social into online dating, and we're not only confident that singles will meet someone special, but equally confident they'll have a lot more fun along the way."

> - The best approach to find the one. <

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