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Google Gets Into Online Dating with Launch of Google Romance

( - April 1, 2006) Google today announced the launch of a new online dating service called Google Romance. According to Google, the service includes Google's proprietary "Soulmate Search" function that they describe as "latest psychographic and search algorithms to bear on the problem of hooking up our users."

"First you fill out an extensive personal profile carefully designed by a team of both married and single Google engineers for the express purpose of gathering and analyzing romantic information," Google says. "Then you fill out an equally obscure and elaborate profile describing various attributes of the person with whom you wish to spend the rest of your life and click ‘Search Romance.’ It’s that simple."

In a press release, Google states that members receive all-expenses-paid dates for couples who agree to experience contextually relevant advertising throughout the course of their evening.

"Our mission, as you might have heard, is to organize the world's information," said Jonathan Rosenberg, Google's senior vice president, product management. "And let's face it: in what area of life is the world's information more disorganized than romance? We thought we could use our search technology to help you find that special someone, then send you on a date and use contextual ads to help you, ya know - close the deal."

Google launched the service today, April 1, 2006. However, upon closer examination of the online dating service (and the launch date) people are discovering that it's a little more difficult to post a profile than with most other online dating services.

One option Google Romance provides is for people to post multiple profiles with a bulk upload feature. This makes it easier for overseas scams to upload hundreds of fake profiles at once. Or does it? When you click on the link feature you receive a "Database Capacity Exceeded" error with the following message:

"That's just great - once again, the sheer volume of our users' thirst for our products has exceeded our capacity to quench it, therefore, deja vu, this service is not available at this time (at least not to you)."

The Google Romance service is part of Google's annual tradition of an April Fool's joke.

"It's definitely an entertaining April Fool's joke," says Joe Tracy, publisher of Online Dating Magazine. "People take online dating very seriously and so Google decided to bring in a more light-hearted approach to the subject with Google Romance. It's great to visit, and especially to take the Site Tour."

The April Fool's joke doesn't put to rest the possibility of a real "Google Romance" online dating service in the future as the Internet giant seeks to further expand its Web properties.


> - The best approach to find the one. <

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