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Sprint Offers Mobile Dating Services

( - February 23, 2005) Looking for love? Sprint is offering its customers access to mobile dating services. Mobile dating services are similar to online dating services, enabling singles to create a profile, search profiles and communicate one-on-one via text messaging. With mobile dating, singles on the go can browse profiles and chat anytime and anywhere they have their mobile phones with them.

According to Yankee Group research, active users of mobile interactive, entertainment and community applications, which include premium chat, flirting and dating services, are forecasted to grow from 960,000 in 2003 to 16.3 million in 2008, for a cumulative annual growth rate of 76.3 percent.

"As mobile users become more familiar with the myriad of data applications available on their handsets, they will increasingly look for those that mirror or extend popular online services," said Linda Barrabee, senior analyst, Yankee Group. "Chat, dating and flirting opportunities are among the interactive services forecasted to experience a dramatic growth in users."

Two mobile dating services are available today to Sprint customers with select Sprint PCS Vision(SM) handsets: Mobile and Mobile
With Mobile, powered by Enpocket's Eden dating engine, users can sign up, explore and find matches for free. When users decide to communicate with their matches, they will be asked to subscribe for $4.99 a month for unlimited usage. To get started, users create a profile or transfer their Web profile.
Sprint is the first wireless provider in the United States to offer, a fast-growing worldwide mobile community. offers three services:

- Flirt - Users can search profiles and find a date for $0.25 per text message sent and received.

- Clubs - Users can join mobile communities to chat on any topic with only one message to many users. A user starts a conversation with other club members by sending the club a message. Then members of the club can reply with messages about their thoughts and comments. A user can send a message for free and pays $0.25 per message received. Users can choose how many messages they want to receive per day.

- Channels - Users can choose to receive the latest news, horoscopes, celebrity gossip and more for $.25 per text message received.

Lavalife Mobile
Coming soon, Sprint will offer access to dating services from LavaLife. Lavalife Mobile offers three ways for members to communicate:

- Voice - Users dial #25425 (CLICK) to listen to voice greetings, trade instant voice messages or connect live for $0.79 per minute plus airtime.

- Text Messaging - Users text message the word JOIN to 25425 (CLICK) then search, read profiles and check their Inbox for messages or instant text message with other singles for $0.50 per message.

- Browsing - With Lavalife Mobile's txt2CLICK subscription service, Sprint customers can browse and search picture profiles and send and receive messages from their private Inbox for $4.99 per month.

Casual data-usage rates of $0.01 per kilobyte apply to all browsing and registration aspects of the mobile dating services for Sprint customers not on a Sprint PCS Vision plan.

To explore these dating services, Sprint PCS Vision customers can go to the Web on their Sprint PCS Vision Phone, select "messaging" and then "chat”.

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