MSNBC to offer Online Dating Through PerfectMatch

(onlinedatingmagazine.com - May 5, 2005) MSNBC.com, a leading news and information source on the web, has announced an exclusive agreement with PerfectMatch, an online dating relationship site for individuals seeking long-term relationships.

Through the agreement, MSNBC.com users will access a co-branded PerfectMatch site through a "Personals" option on the MSNBC.com navigation. Users will have the option of subscribing to PerfectMatch's full services or simply using a variety of features and tests designed to assist individuals in finding potential soul mates.

"MSNBC.com is the destination of choice for millions of informed, educated, and active citizens," said Charlie Tillinghast, General Manager and Publisher of MSNBC.com. "This online environment is an ideal meeting place for individuals who share an interest in the events and issues of our day. By partnering with PerfectMatch.com, we're providing a forum to make this connection."

PerfectMatch uses the Duet™ Total Compatibility System, co-developed by professor, author, and relationship authority, Dr. Pepper Schwartz. Duet™ provides members with a leading-edge assessment tool, based on 30 years of scientific research-to assist adults in finding others looking for real love and commitment. The multi-year agreement between MSNBC.com and PerfectMatch begins immediately and can be accessed by going to the Personals section on MSNBC.com.

"PerfectMatch is always committed to working with our distribution partners to provide a consistently premium experience," commented Duane Dahl, CEO of PerfectMatch. "By harnessing MSNBC.com's choice audience base, PerfectMatch.com can offer millions of adults the opportunity to find meaningful lasting relationships, relevant, reputable advice from the nation's leading relationship expert, Dr. Pepper Schwartz, and other quality content."