Match.com Expands Relationship Guide

(onlinedatingmagazine.com - November 19, 2005) Online dating service Match.com has expanded its "How to Meet the Right Person in 90 Days" guide to include a special holiday bonus section. The guide, written by relationship expert and author Dawn Yanek, has been accessed by over 320,000 singles.

In addition, Match.com recently surveyed 750 single adults to gain insight about dating and relationships during the holidays.

» 36% of single people said they feel additional pressure during the holidays to be in a relationship.

» 58% of single adults didn't want to attend holiday
office parties by themselves.

» 30% have actually stayed home from events simply because they didn't have a date.

» 79% percent of singles feel good during the holidays when spending time with friends and family.

"The holidays are full of fun and family celebrations, but they can also be very stressful, especially for single people," said author Yanek.

The guide's new holiday bonus section provides singles with real-world relationship advice focused on the holiday season, including seven tips for successful holiday dating; how to click your way to holiday dating success; answers to the most pressing holiday dating questions; and personal insight from an inspirational Match.com couple who discovered their chemistry during the Thanksgiving holiday.

"Based on our 10 years of successful matches, we know that the holidays are actually one of the best times of the year to expand your romantic possibilities," said Kristin Kelly, senior director of public relations for Match.com. "With our new holiday section of the guide, we are sharing that experience with our members so they can look forward to the holidays and take advantage of this magical time of year to begin a lasting relationship."

The special holiday edition of the Match.com dating guide helps individuals actively sort out their priorities, re-evaluate their approach to holiday dating and change their outlook so that every holiday gathering or item on their holiday "to do" list becomes an opportunity to find the next great date.

Match.com knows from recent research that 77 percent of adult singles volunteer during the holidays for altruistic reasons, but Yanek suggests that single people can also look for love while doing a good deed. She recommends organizing a group of friends or co-workers to work on a charitable project and then wait for sparks to fly. She also says that holiday parties are a good place to find romance, as fully a quarter of single people plan to attend their holiday parties without a date. And, Yanek points out, once you are at the party, scoping out the mistletoe in the room is a good strategy. In fact, 41 percent of singles admit to casually standing underneath the mistletoe at holiday parties.

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