TrueBeginnings Changes Name to True and Begins Massive Re-branding Effort

(onlinedatingmagazine.com - June 14, 2004) As part of a full-scale re-branding, TRUEBeginnings has announced it has changed its name to True and is now located on the Web at www.true.com. True claims that the move "reflects the company's broadening mission to help people enrich their lives in love, work and play by helping them find more meaningful relationships in the safest, most secure environment possible.

In addition to the name change, True also has added four new experts to its growing counseling staff and advisory board. From an on-staff life coach, to a cyberflirting expert, to an "offline flirting" expert, to an esteemed personality psychologist, True's growing team of psychology and relationship advisors demonstrates the company's invigorated commitment to act as a trusted and knowledgeable life guide to all its members.

As part of the rebranding effort, True has also changed its slogan to "Live. Love. Learn." True says that the new slogan emphasizes its unique, scientific approach to helping members develop meaningful relationships in all areas of their lives by using its patent-pending TRUE Compatibility Test.

"As the only online relationship service to provide high-quality, research-based advice, guidance and commentary on all kinds of relationships -- not just romantic ones -- we feel the name True best represents our broadening mission," says Herb Vest, founder and CEO of True. "We are expanding our reach to help individuals in a variety of new and exciting ways, which we look forward to rolling out in the coming months. The recent additions to our advisory and psychology teams reinforce our efforts to provide our members with up-to-date advice and support that is designed to help them learn more about themselves, their hopes and desires, so they are better prepared to find the life connections they're looking for."

New to True are relationship experts Dr. Monica Moore, Dr. Monica
Whitty, Dr. Samuel Gosling, and self-esteem coach, Anisa Aven:

Dr. Monica Moore, a leading thinker on nonverbal courtship patterns, joins the True advisory board as the "in-person flirting" expert. Moore earned a Ph.D in experimental psychology from the University of Missouri -Columbia, and has spoken countless times on the topic of nonverbal courtship signaling, in addition to having published dozens of papers on the same topic.

Dr. Monica Whitty joins the True advisory board as the "cyber-flirting" expert. Dr. Whitty's current research is well represented in the scientific literature and predominantly focuses on Internet relationships, emphasizing trust developed online, misrepresentation of the self online, availability of social support online, cyberflirting and cybersex, Internet infidelity, cyberstalking, and Internet privacy and surveillance issues in the workplace. Whitty earned a Ph.D in psychology from Macquarie University in Australia.

Dr. Samuel Gosling, who is currently an assistant professor of psychology at the University of Texas at Austin, brings extensive expertise and an exhaustive publication record in the field of personality measurement and assessment to True's psychological studies team. Dr. Gosling earned a Ph.D in social and personality psychology from the University of California at Berkeley. Additionally, Gosling holds a fellowship position at the Center for Advanced Study in Behavioral Sciences at Stanford University.

Anisa Aven, a certified self-esteem and relationship coach, joins the True team as its on-staff director of life coaching. An accomplished author, speaker and radio show personality, Aven is the former president of CreataVision Enterprises, a personal coaching program that is tailored to individuals wanting to accelerate their personal, spiritual and emotional development.