Free Online Dating Service Sees Subscriptions Skyrocket

(onlinedatingmagazine.com - September 20, 2004) Plentyoffish.com has reached a new milestone by going from 20,000 members to over 200,000 in just eight months. Over 36,000 people joined the service in just the past 30 days. The site claims that the increase in subscriptions is virtually all from word of mouth.

"We haven't really spent any money on marketing", claims founder and CEO Markus Frind. "Our company vision is to keep costs to a minimum and pass the savings onto our members, providing services for free that almost every other model charges for."

Find further states that he was caught off guard by the rapid growth of Plentyoffish.com. "I never saw this coming," he says. "I cannot believe how quickly we have passed the majors without investing in marketing... I guess I shouldn't be that surprised considering they charge $20-$50 per month for the same features that we are giving away for free."