DatingMashup.com


 
Bookmark and Share


Lavalife Acquired by MemberWorks

(onlinedatingmagazine.com - April 3, 2004) MemberWorks Incorporated, a provider of consumer and membership services through affinity marketing and online channels, announced today the successful completion of its acquisition of online dating service Lavalife Inc. ("Lavalife"). Lavalife will operate as a wholly-owned subsidiary of MemberWorks. MemberWorks acquired Lavalife for approximately CAD $152.5 million in cash.

MemberWorks also announced that Lavalife's senior management purchased approximately 259,000 shares of MemberWorks restricted common stock for approximately $9.1 million.

Lavalife, headquartered in Toronto, Canada, serves over 700,000 active customers principally in the U.S., Canada, and Australia. Lavalife's services have been built on the concept of enabling people to interact with each other in a real-time, "Anywhere", "Anytime", and "Anyhow" environment and allows singles to spontaneously communicate and search for a date, meet new people, and more actively manage their social lives. Lavalife's global revenues ranked 2nd in 2003 for interactive personals services. Lavalife.com, the company's interactive web site, had 8.2 million unique visitors in January 2004, ranking 5th globally and 1st in Canada, according to comScore Media Metrix. Revenues were CAD $102.6 million and EBITDA was CAD $17.4 million for the fiscal year ended September 30, 2003.

"With the acquisition of Lavalife, we will be able to broaden the scope of our online marketing presence and gain entry into the large and rapidly growing personals channel," says Gary Johnson, President and CEO of MemberWorks. "Lavalife provides several key elements in extending our business online: a proven business model, expanded demographics, unique and expanding services, key strategic partnerships, and a solid track record. This acquisition is an excellent strategic fit and we believe that the combination will create new opportunities for continued growth."


blog comments powered by Disqus


Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at Del.icio.us

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here

 

 



Advertise on
Online Dating Magazine



Menu:

 

Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook

 


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
BBB (
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.