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Lavalife Acquired by MemberWorks

( - April 3, 2004) MemberWorks Incorporated, a provider of consumer and membership services through affinity marketing and online channels, announced today the successful completion of its acquisition of online dating service Lavalife Inc. ("Lavalife"). Lavalife will operate as a wholly-owned subsidiary of MemberWorks. MemberWorks acquired Lavalife for approximately CAD $152.5 million in cash.

MemberWorks also announced that Lavalife's senior management purchased approximately 259,000 shares of MemberWorks restricted common stock for approximately $9.1 million.

Lavalife, headquartered in Toronto, Canada, serves over 700,000 active customers principally in the U.S., Canada, and Australia. Lavalife's services have been built on the concept of enabling people to interact with each other in a real-time, "Anywhere", "Anytime", and "Anyhow" environment and allows singles to spontaneously communicate and search for a date, meet new people, and more actively manage their social lives. Lavalife's global revenues ranked 2nd in 2003 for interactive personals services., the company's interactive web site, had 8.2 million unique visitors in January 2004, ranking 5th globally and 1st in Canada, according to comScore Media Metrix. Revenues were CAD $102.6 million and EBITDA was CAD $17.4 million for the fiscal year ended September 30, 2003.

"With the acquisition of Lavalife, we will be able to broaden the scope of our online marketing presence and gain entry into the large and rapidly growing personals channel," says Gary Johnson, President and CEO of MemberWorks. "Lavalife provides several key elements in extending our business online: a proven business model, expanded demographics, unique and expanding services, key strategic partnerships, and a solid track record. This acquisition is an excellent strategic fit and we believe that the combination will create new opportunities for continued growth."

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