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FriendFinder Claims to be Largest Online Dating Destination

( - January 20, 2004) FriendFinder, Inc. today announced it is the most popular online dating destination for singles based upon a customized comScore Media Metrix analysis of sites owned and operated by FriendFinder. The analysis, based upon September 2003 data from comScore, revealed that the FriendFinder network of sites drew 11.9 million unique visitors, far outpacing any other individual competitor in the marketplace, including such well-known organizations as, Yahoo! Personals and LavaLife.

Here are the unique visitor metrics released for September 2003's comScore Media Metrix data:

Online Dating Service Unique Visitors
FriendFinder Network 11.9 million
Yahoo! Personals 6 million 5.3 million
American Singles 3.71 million
LavaLife 1.93 million 1.6 million

"FriendFinder's strategy is different from any other online dating company in that we've created 15 targeted online dating sites designed to meet the specific interests of singles. We've observed that singles select their ideal partners based on key cultural, age, religious and sexual interests," said Andrew Conru, FriendFinder founder and CEO. "Online dating isn't about just being hip, slick and cool, but about making the experience really effective for our members. We're quite unique in taking this more focused approach. We've flown underneath the radar for a while. Now the comScore numbers are revealing that FriendFinder is indeed a leader in the market."

It's not immediately known if the comScore metrics also took into account the network of sites owned by some of the key dating services analyzed. For example, also owns and runs Udate. And American Singles is part of a network of several other dating services.

In addition to the 11.9 million visitors measured by comScore, FriendFinder's internal server log data indicate that the FriendFinder network of US and International 15 online dating sites actually attracts a combined total of more than 20 million visitors per month. The FriendFinder network spans the widest possible range of lifestyle choices and special interests -- from JewishFriendFinder for the Jewish community and SeniorFriendFinder for adults over the age of 50 to sites oriented to gay and casual dating lifestyles, such as OutPersonals and Other FriendFinder websites are tailored to specific ethnic groups and languages, including AsiaFriendFinder (for the worldwide Asian community), Amigos (a Latin dating site in English, Spanish and Portuguese) and Senior FriendFinder for singles over 50. The comScore statistics do not include web traffic for FriendFinder's GradFinder, ShareRent, Dine and FriendPages sites.

Online dating has become the major driver in the online content business. With its leadership position in the marketplace established, plans to target new business development opportunities in 2004. The industry brings in more revenue than any other category of legitimate paid Web content -- more than digital music or business and investing advice. Revenues for online dating are expected to exceed $313 million for 2003, up from $228 million in 2002, according to Jupiter Research.

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