Bookmark and Share

eHarmony to Feature Recently Married Couples

( - January 15, 2004), a leading online relationship service, has announced a series of new television advertisements for 2004 featuring recently married couples. claims to be one of few web-based businesses to gain positive continuous returns from mass market radio and TV advertising.

eHarmony's television ads, featuring actual couples who met using, and are either married or engaged, have struck a chord with singles around the country, according to During the third quarter of 2003, for example, television advertising generated over 250,000 new eHarmony members with a return on advertising investment of 30% and growing. Based on the past year's success, is significantly increasing media spending for 2004 with new television, radio and print advertising campaigns.

"Television and radio advertising have delivered consistent returns for eHarmony, driving millions of members to our site," explained Greg Forgatch, founding CEO of eHarmony. "The strong returns that we have derived from our advertising investments, which exceeded $10 million during 2003, have given us the confidence to increase our advertising budget for 2004 as we launch the new campaigns."

eHarmony's new advertising campaign, created by agency Donat/Wald, features recently married or engaged couples who met their significant other on

"The advertising is working because it features real couples who embody the benefit of the eHarmony promise in every way. It is so clear that they are deeply compatible and radiantly in love," commented Lucas Donat, CEO and senior creative director for Donat/Wald. "When you're around these couples you see that something magical is going on. Combine that with the passion of Dr. Warren and his 35 years of research into what makes relationships thrive and you've got the makings for a tremendous campaign."

blog comments powered by Disqus

Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here



Advertise on
Online Dating Magazine



Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.