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New Online Dating Service - PerfectMatch - Launches

(onlinedatingmagazine.com - September 14, 2003) With over 83 million singles in the US¹, online dating attracted over $300 million in revenue in 2002², yet the number of frustrated daters continues to grow. The most commonly voiced frustrations are that sites inundate members by lengthy lists of so-called potential matches and that members are buried under millions of fake profiles pawning illicit services. PerfectMatch™ recently launched to answer these concerns giving Internet daters and sophisticated singles a new path to find that perfect match. PerfectMatch was built on years of experience by the former team responsible for developing and managing the original Kiss.com®, which served over 3.5 million members leading up to its acquisition for $150 million by InterActiveCorp., which also owns Match.com and Udate.com.

To address the areas of difficulty that online daters encounter, Dr. Pepper Schwartz PhD, relationship expert for PerfectMatch, worked with the executive team to design the Pepper Personality Profiler – a method using quick and simple Myers-Briggs® type personality tests. PerfectMatch helps connect members based on interests, values and character traits that are similar or complimentary. Further increasing the odds, PerfectMatch gives members more exposure than on competing sites through its Advanced Search Technology, according to PerfectMatch. Through this system, members receive more compatible search results based on similarity or complimentary factors, as well as the completeness of their profile, site activity, updates and more.

Additionally, Dr. Schwartz offers insightful self-discovery quizzes, a regular column and practical advice to PerfectMatch members.

“In researching other online dating sites we found that no other service is truly focused on matching users based on the compatibilities between two people,” said Dr. Schwartz, “Ultimately, online daters are looking to increase their odds in finding that perfect match and that means helping them focus on those most compatible.” Dr. Schwartz has authored 12 books, including Lifetime Network’s Love and Sex Quizzes and makes frequent appearances on radio and television, including: The Oprah Winfrey Show, The View, Dateline NBC, The BBC and Good Morning America.

PerfectMatch was developed out of the need to address singles’ concerns surrounding online dating.

“The space continues to grow rapidly but the old school technology has dragged behind,” said Duane Dahl, Co-Founder and CEO of PerfectMatch. “Members today demand more than a SWF, 18-30, or advice from the latest reality TV rose ceremony reject. Our competitor registers up to one million new members a month, retains them for a few months, and then churns them back on the streets. We are heading into dangerous territory when the market leader in matchmaking is becoming nothing more than a revolving door – a heartbreak hotel for disenchanted daters. At PerfectMatch we take a more intelligent approach, focusing on bettering the odds for individuals serious about finding their soul mate.”

In addition to its Pepper Personality Profiler, Self-Discovery Quizzes and Advanced Search Technology, PerfectMatch features:

PerfectMatch’s exclusive SmutBot – Taking aggressive action to address one of the biggest problems with online dating sites, PerfectMatch’s exclusive SmutBot technology aggressively screens out inappropriate adult content, often found on competing sites, to ensure a positive experience.

IceBreakers featuring thepollgame - IceBreakers assist in the early stages of communication with other members by providing fun and thought provoking conversation starters!

QuickMatch – Want to know if you are a perfect match? Dynamic comparisons allow members to match their profile to other members on the site.

PM Instant Messaging – Exchange messages with other singles in real time through Instant Messaging while looking up their profiles simultaneously!

PM Chat - The newest way to correspond with other singles online making it fun and easy to look up profiles of people involved in the chat. Create a room, join a room or participate in a Dr. Pepper feature chat.

> Perfectmatch.com - The best approach to find the one. <

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