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MingleMatch Online Dating Sites Lead to Record Results

(onlinedatingmagazine.com - November 18, 2003) MingleMatch, Inc. - a leader in targeted online dating site services - has announced record growth through the first three quarters of 2003.

From January to October of this year, MingleMatch has seen a 400 percent increase in the number of profiles being posted on its various niche dating websites, and third quarter revenue is up 365 percent over the same quarter last year.

"We're thrilled to have hit such an impressive milestone, so early in our life as a company," said Ben Peterson, President of MingleMatch, Inc. "This growth speaks volumes to the validity of our business model, our ability to match product offerings with the unique demands of our clientele, and the overall direction of this industry. This is only the beginning -- we anticipate many years of growth and profitability as we continue to deliver the types of services the dating public wants."

According to Forrester Research, the online dating market has experienced significant growth over the past two years. With more than 40 percent of the population being single, spending on online personal ads reached $302 million in 2002. In 2003 alone, visits to online dating sites increased by 51 percent and spending on personals and dating content grew by $92.8 million to reach $214.3 million for the first half of 2003. By 2007, Forrester predicts annual spending in this market to reach $642 million.

MingleMatch operates under the mantra of "clean, safe, and friendly". A strict policy of no vulgarity, pornography, or obscenity creates an environment where site participants feel confident that other participants are good people with similar values.

"With many online dating sites, the lack of moral controls and a 'free for-all' attitude creates an environment that is almost counter productive to effectively building meaningful relationships that last," Peterson said. "Our clean, safe, and friendly approach increases the quality of the service for all involved."

MingleMatch combines this approach with more than 20 sites dedicated to specific demographic groups. Targeting a clean, safe, and friendly experience to dozens of niche sites has proven the driving force behind MingleMatch's amazing growth. MingleMatch offers niche dating sites for specific audiences of various ethnicities, religious persuasions, special interest groups, or geographic areas, like:

- Black Singles Connection
- Christian Mingle
- Canadian Personals
- Military Singles

"One of the real keys to our success has been our ability to read and understand the opportunities in this market, and the ability to reach the right people with the right message," Peterson said. "We've found that our niche dating sites are answering the call for very targeted groups of people looking for a very specific type of online dating environment. We plan to continually expand our niche offerings to serve the needs of more-and-more discriminating singles."

MingleMatch, Inc. is a privately held company that manages and maintains demographically targeted singles communities online. With more than 20 niche online dating sites, MingleMatch provides its services to hundreds-of-thousands of single men and women.

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