Bookmark and Share

Online Dating Magazine > Online Dating News > MingleMatch Revenue

MingleMatch Online Dating Sites Lead to Record Results

( - November 18, 2003) MingleMatch, Inc. - a leader in targeted online dating site services - has announced record growth through the first three quarters of 2003.

From January to October of this year, MingleMatch has seen a 400 percent increase in the number of profiles being posted on its various niche dating websites, and third quarter revenue is up 365 percent over the same quarter last year.

"We're thrilled to have hit such an impressive milestone, so early in our life as a company," said Ben Peterson, President of MingleMatch, Inc. "This growth speaks volumes to the validity of our business model, our ability to match product offerings with the unique demands of our clientele, and the overall direction of this industry. This is only the beginning -- we anticipate many years of growth and profitability as we continue to deliver the types of services the dating public wants."

According to Forrester Research, the online dating market has experienced significant growth over the past two years. With more than 40 percent of the population being single, spending on online personal ads reached $302 million in 2002. In 2003 alone, visits to online dating sites increased by 51 percent and spending on personals and dating content grew by $92.8 million to reach $214.3 million for the first half of 2003. By 2007, Forrester predicts annual spending in this market to reach $642 million.

MingleMatch operates under the mantra of "clean, safe, and friendly". A strict policy of no vulgarity, pornography, or obscenity creates an environment where site participants feel confident that other participants are good people with similar values.

"With many online dating sites, the lack of moral controls and a 'free for-all' attitude creates an environment that is almost counter productive to effectively building meaningful relationships that last," Peterson said. "Our clean, safe, and friendly approach increases the quality of the service for all involved."

MingleMatch combines this approach with more than 20 sites dedicated to specific demographic groups. Targeting a clean, safe, and friendly experience to dozens of niche sites has proven the driving force behind MingleMatch's amazing growth. MingleMatch offers niche dating sites for specific audiences of various ethnicities, religious persuasions, special interest groups, or geographic areas, like:

- Black Singles Connection
- Christian Mingle
- Canadian Personals
- Military Singles

"One of the real keys to our success has been our ability to read and understand the opportunities in this market, and the ability to reach the right people with the right message," Peterson said. "We've found that our niche dating sites are answering the call for very targeted groups of people looking for a very specific type of online dating environment. We plan to continually expand our niche offerings to serve the needs of more-and-more discriminating singles."

MingleMatch, Inc. is a privately held company that manages and maintains demographically targeted singles communities online. With more than 20 niche online dating sites, MingleMatch provides its services to hundreds-of-thousands of single men and women.

> - The best approach to find the one. <

All Online Dating Magazine content, including the content on this page,
is © copyright by Online Dating Magazine and may not be
republished or reused in any form. You do have
full permission to link to this article.

Do you agree or disagree with this article? Have
more to add? Submit a Letter to the Editor today or post a comment below.


blog comments powered by Disqus

Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here



Advertise on
Online Dating Magazine



Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.