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Matchmaker Adds Guarantee to Online Dating Service

(onlinedatingmagazine.com - November 16, 2003) MatchMaker, the Lycos dating site for people searching for a long-term relationship, has announced a risk-free way to test online dating with the MatchMaker satisfaction guarantee.

MatchMaker's three-step process for success guarantees satisfaction for users who take control of their search for a mate and complete a MatchMaker profile, post a photo and send email.

MatchMaker usage trends reveal key activities that improve users chances for success; for example users who include a photo in their profile are up to ten times as likely to receive incoming email as people who don't attach a photo, and serve as the basis for the risk-free guarantee.

"We have the confidence to offer a full refund if users are not 100% satisfied within 30 days because MatchMaker's thousands of success stories repeatedly credit our extraordinarily deep profiles that allow users to really get to know someone, and we are sure that users who complete a profile and use the system will reap the rewards," said Khinlei Myint-U, director of dating for MatchMaker. "Love can happen when you put yourself out there and allow yourself to react and respond to others, and we guarantee that our profiles, with a good photo and a little pro-active searching, provide just the right push."

MatchMaker's recent State of the Date survey of American singles revealed that more than 80% don't want others to try to fix them up with potential matches. Singles say that they themselves are the only ones who know how to identify the right match for them, revealing that when friends and family try to match them up, the effort fails usually because they just didn't ask the right questions. MatchMaker's profiles contain more than 40 multiple-choice questions ranging from the banal to the provocative. More than 20 essay questions allow users to really express themselves and are the reason why without even going out on a date, with MatchMaker, "before you meet, you know," guaranteed.

"New users usually read through others' essays and quickly realize that the best way to find the right match is to use their own profile as a tool to market themselves to potential soul mates," said Steven Gross, vice president of marketing for Lycos. "MatchMaker is so confident in the power of our profiles that we guarantee that they work."

MatchMaker is one of the sites of the Lycos Network that is dedicated to connecting people with similar passions. Users who follow the steps for success (complete a full profile, post a photo, and send three or more emails), and are not completely satisfied can cancel their subscriptions within the first 28 days and will receive a full 100% refund.

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