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Matchmaker Redesigns and Relaunches Online Dating Service

( - August 13, 2003) MatchMaker, an online dating destination for singles serious about finding a long-term relationship, has launched an entirely new online dating environment.

MatchMaker's most distinguishing feature, its in-depth personal profiles, continues to be the centerpiece of the new site design, helping members learn enough about prospective partners so that "by the time you meet, you know™." Terra Lycos, which runs MatchMaker, is using the new tag line as the centerpiece of a new marketing campaign for its MatchMaker site.

"MatchMaker is designed for people who know what they want in a relationship and are looking for the best place to find it," said Meredith Hanrahan, global vice president of dating for Terra Lycos. "Everyone knows that finding the perfect match can be a big job, but most big jobs aren't nearly as much fun as finding love, and MatchMaker sure beats waiting for your grandmother to set you up on another blind date. Our members tell us over and over that they learn more from our user profiles than they do on a typical first date!"

MatchMaker is offering a special "get acquainted" price promotion for new members for only $9.95/month for either one, three or six months, a tremendous discount from the usual $24.95/month subscription fee.

"MatchMaker provides serious daters with the best online dating environment, and helping people find long-term relationships is the key to this business," said Steven Gross, vice president of marketing for Terra Lycos.

In a recent national "State of the Date" survey of American singles performed using Insight Express, it was revealed that singles seeking serious relationships outnumber those looking to just date by four to one. The desire for a serious relationship was strong across all age groups, as well as among men and women. Analyzing the responses by age and gender further revealed a strong drive for serious relationships over serial dating across all groups.

MatchMaker's in-depth profiles remain an important tool for discovering a potential mate's values, likes and dislikes, and with the new site are easier to create, scan and digest. Profiles are organized in easy-to-read sections including "personality," "social life" and "relationships," and allow members to determine quickly if another user is looking for some one just like them.

Each member has his or her own newly designed homepage to serve as a base of operations in relationship seeking. Members are only one click away from their private email, HotList, search area and most other areas of the site.

Members can set up Matchmarkers that serve as custom filters, or short cuts, in identifying matches who meet their own specified sets of criteria -- must-haves or highly desirable traits in a mate. Looking for an outdoorsy athletic type? Create a Matchmarker profile and icon, and the site will attach it to anyone who fits your bill. Matchmaker will even notify you if a new member signs on who is a match for your Matchmarker.

Members can also jot personal notes to themselves (that no one else will see) right on their own copies of other members' profiles and on their HotList -- keeping track of their online dating lives more effectively. The site's new Matchmeter is displayed in search results and on member profiles to indicate how good a match some one is for them - measuring against all the things they've stated are deal makers and deal breakers with a four-star system.

> - The best approach to find the one. <

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