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Kissy Kat Launches Online Dating
Site for Pet Lovers (KissyKat)(onlinedatingmagazine.com -
November 17, 2003) KissyKat has
launched an online dating site for pet owners, calling
it "the first special interest online
dating
service
devoted
to pet
and animal
lovers
and
their community."
KissyKat is
an online personal service with a focus on a major
niche market: the pet products industry; specifically,
KissyKat will
help people who love their pets find love. KissyKat's strategy is premised
on the creation of a unique, upscale and innovative
environment where like-minded people can socialize
and start relationships.
"KissyKat's founding
mission is to bring the enabling power of the internet
to the
pet community -- to the mutual benefit of pet-owners
and pets at the same time," says Rachael Kreisler,
KissyKat's president and lead technologist. "KissyKat's dating
services
will drive our sponsorship of adoption agencies, shelters, clinics and animal
welfare organizations across the country and in the
process bring our community closer together. KissyKat's charitable
donation program will allow our pets and animals to
share in the benefit of the KissyKat brand along with
our singles audience."
The online personal industry
is in the midst of an expansive growth period. Given
the sheer number of singles using online dating services
as a compliment to other means of dating, KissyKat believes
that it is becoming increasingly difficult to find
and develop a relationship with like-minded
people on the majority of the available online matchmaking
services.
"Pets know how to break the ice
and are very often a metaphor for the personality of
their human," said
Darren Trautwein, vice president and creative director
of KissyKat. "Most
of the 78 million cats, 65 million dogs, 17 million
birds, 9 million reptiles, 5 million
horses and 192 million fish in America share a strong
emotional bond with their owners. KissyKat shares in
this bond and provides pet-lovers with a distinctive,
exciting
and unique environment where they can meet and develop
relationships with like-minded people and their pets."
KissyKat's
users can publish a personal ad with pictures, audio
and video greetings and their personal details, and
then communicate with KissyKat's mail,
emoticon, instant messaging and chat features. KissyKat also
finds compatible dates
for its singles with KissyKat's intuitive personality
matching and advanced search capabilities, including
species and breed search features.
Editor's Note: Since this article originally
appeared, KissyKat was acquired and later shut down.
> Perfectmatch.com - The best approach to find the one.
<
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