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Kissy Kat Launches Online Dating Site for Pet Lovers (KissyKat)

( - November 17, 2003) KissyKat has launched an online dating site for pet owners, calling it "the first special interest online dating service devoted to pet and animal lovers and their community."

KissyKat is an online personal service with a focus on a major niche market: the pet products industry; specifically, KissyKat will help people who love their pets find love. KissyKat's strategy is premised on the creation of a unique, upscale and innovative environment where like-minded people can socialize and start relationships.

"KissyKat's founding mission is to bring the enabling power of the internet to the pet community -- to the mutual benefit of pet-owners and pets at the same time," says Rachael Kreisler, KissyKat's president and lead technologist. "KissyKat's dating services will drive our sponsorship of adoption agencies, shelters, clinics and animal welfare organizations across the country and in the process bring our community closer together. KissyKat's charitable donation program will allow our pets and animals to share in the benefit of the KissyKat brand along with our singles audience."

The online personal industry is in the midst of an expansive growth period. Given the sheer number of singles using online dating services as a compliment to other means of dating, KissyKat believes that it is becoming increasingly difficult to find and develop a relationship with like-minded people on the majority of the available online matchmaking services.

"Pets know how to break the ice and are very often a metaphor for the personality of their human," said Darren Trautwein, vice president and creative director of KissyKat. "Most of the 78 million cats, 65 million dogs, 17 million birds, 9 million reptiles, 5 million horses and 192 million fish in America share a strong emotional bond with their owners. KissyKat shares in this bond and provides pet-lovers with a distinctive, exciting and unique environment where they can meet and develop relationships with like-minded people and their pets."

KissyKat's users can publish a personal ad with pictures, audio and video greetings and their personal details, and then communicate with KissyKat's mail, emoticon, instant messaging and chat features. KissyKat also finds compatible dates for its singles with KissyKat's intuitive personality matching and advanced search capabilities, including species and breed search features.

Editor's Note: Since this article originally appeared, KissyKat was acquired and later shut down.

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