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Steven Roberts, CEO of Romantic Planet

Steven Roberts is the founder and CEO of Romantic Planet. Prior to that, he was cofounder of a company which developed and sold art products to museum gift shops.

Roberts graduated from UC Santa Cruz with a degree in psychology.

His personal experience and the success of his friends with meeting people online convinced Roberts to help develop the Romantic Planet at the age of 30. The service opened in February 2002 and was free for more than a year. Roberts then implimented a plan to offer the service at a low rate ($14.95 a year) and earmarked some of the profits for charity. He still gives free memberships to people who can't afford online dating.

Interestingly enough, Roberts didn't meet his wife through online dating. He met her while salsa dancing. Now both help teach nightly salsa dancing classes.

Quotes from Steven Roberts

About The Desire Behind Romantic Planet
"I always wanted to do something with my life that would make a difference in the world. When I know that someone has met the love of their lives, and I helped make that happen, it’s all worthwhile." (Santa Cruz Sentinel, 2003)

About Romantic Planet's Donations to Charity
"Last year we donated $5,000 to an Afghan women and children’s relief fund, and this year we will be donating 10 percent of all membership proceeds to a charity of the member’s choice." (Santa Cruz Sentinel, 2003)

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