Bookmark and Share

Online Dating Magazine > Dating Industry > Markus Frind Bio

Markus Frind, Owner and Founder of PlentyofFish

In 2003, Markus Frind, a Canadian resident, launched a new online dating venture called PlentyofFish. He coded the site himself, with knowledge from his education and jobs at various dot com companies. The unique selling point of PlentyofFish was that it was 100% free. Frind would depend on revenue from Google Adsense, affiliate programs, and ads to drive his revenue.

And drive his revenue he did.

As of 2008, PlentyofFish was grossing nearly $10 million a year. With Google Adsense alone, Frind was averaging $10,000 a day. Yes, a day.

Frind first got the idea of opening up from his online dating experiences in 2001. His frustrations with the paid system let him to focus on creating an online dating service of his own - one that was free.

As of 2008, PlentyofFish had more than 1.2 million active members and at any given time has 40,000 - 60,000 people using or visitng the site at the same time. PlentyofFish is built using Microsoft technologies and ASP.NET.

The About Team page on PlentyofFish sums up the amount of work Markus does by himself. Here's what the About Team page lists:

CTO – Markus Frind
CFO – Markus Frind
VP Business Development – Markus Frind
VP Marketing – Markus Frind
Development Team – Markus Frind
Board Members – Markus Frind
Customer Service – Markus Frind and Girlfriend

Quotes from Markus Frind

About PlentyofFish Site Looking Basic
"To many people assume an "original idea" is just something that looks visually different then others. I created the first real free dating and the first one that actually worked. Just like Google created the first real search engine that worked." (from interview with Work Happy blog)

About Building PlentyofFish into a Successful Venture.
"basically I spent every waking minute when I wasn't at my day job reading, studying, and learning.  I picked out "enemies" and did everything I could to defeat them which ment being bigger then them.   I refused to accept defeat of any kind, and I constantly forced myself to test new things."

About Whether PlentyofFish Threatens the Paid Online Dating Industry
"Well I think it really depends on the market. In cities where there's a lot of wealth and a lot of money, I don't think PlentyofFish will have that deep of a market penetration, but in other areas, for instance in Canada, PlentyofFish is by far the largest dating site.."

About Competition from New Free Online Dating Services
"A lot of VC’s are throwing around a lot of money and probably have funded some of the other free sites, but I have so much of a head start that I don’t think there’s much they can do."

About Creating and Coding the Site (Frind uses ASP.NET)
"I just wrote everything myself. Everything is super simple, nothing more complex than an if-for-while loop. No built-in controls, nothing. The hardest thing is database access." (from interview with ARCast.TV)

About the Potential of Selling PlentyofFish
"I can either sell and walk away with a few hundred million or start an office and grow the site.    So in the coming weeks/months i’m going to turn my hobby into a business." (from an August 2007 post on his blog)

Send Us An Update:
Email an update for Markus Frind bio

> - The best approach to find the one. <

All Online Dating Magazine content, including the content on this page,
is © copyright by Online Dating Magazine and may not be
republished or reused in any form. You do have
full permission to link to this article.

Do you agree or disagree with this article? Have
more to add? Submit a Letter to the Editor today or post a comment below.


blog comments powered by Disqus

Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here



Advertise on
Online Dating Magazine



Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.