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Online Dating Magazine > Dating Industry > Lorna Borenstein Bio

Lorna Borenstein, former Vice President and General Manager Yahoo! Personals

Lorna Borenstein joined Yahoo! in October 2004 and served as vice president and general manager of Yahoo! Personals. In her role as VP and general manager, Borenstein was responsible for overall management and strategic direction of Yahoo! Personals with an emphasis on driving company growth and maintaining product leadership. In June of 2005, Borenstein was also appointed vice president of marketing for the Yahoo! Search & Marketplace Group in addition to her roles at Yahoo! Personals. As VP of marketing for Yahoo! Search & Marketplace, Borenstein leads initiatives to advance Yahoo!’s leadership position and is in charge of producing search technology.

In November of 2005, Borenstein became a Vice President of Yahoo! Inc. Her Yahoo! Personals job was filled by Anna Zornosa. In May of 2007, Borenstein left Yahoo! to join Move, Inc. as that company's president.

Before joining Yahoo! Personals, Borenstein served as vice president and general manager for eBay Canada, the largest online trading community in Canada. Borenstein joined eBay Canada in September 2000, and was responsible for overall strategy and operations, company business development, sales and marketing, branding, merchandising, product and public relations and community interaction in Canada. In recognition of her achievements, in 2002 Borenstein was voted one of Canada's Power 50, the Financial Post's annual cross-country executive ranking of Canada's top businesswomen.

Prior to joining eBay Canada, Borenstein was president of an Internet consulting firm called Silverbow E-Commerce Inc. At Silverbow E-Commerce, Borenstein developed strategies for US and Canadian Internet companies to penetrate the Canadian market, instigated local partnerships in Canada, conducted viability studies and set up the Canadian operational infrastructure for several US and Canadian clients.

Before entering into the eCommerce sector, Borenstein’s career utilized her law degree. She served as assistant counsel at Hewlett-Packard Ltd. in Canada, negotiating mergers, acquisitions and divestitures of Hewlett-Packard interests as well as technology and outsourcing agreements, managing teams for business expansion, providing expert advice on corporate finance issues and litigation. Before her work at HP, Morenstein practiced law at Peterson & Ross in Chicago, Illinois, and Osler, Hoskin & Harcourt, in Toronto, Ontario.

Borenstein received her Bachelor of Civil Law and a Bachelor of Common Law, with Honors, at McGill University. She also holds a degree in Business from the American College in London, England.

Online Dating Industry Quotes from Borenstein

About the Launch of Yahoo! Personals Premier
"Although the online dating industry is still in its infancy, singles' needs and expectations are evolving as they become more sophisticated online daters. We recognized a clear opportunity to demonstrate our leadership and expertise by enhancing our existing offerings and creating a service that offers singles what they want - choice, flexibility and the best tools available so they can say goodbye to an aspect of the dating life that some singles say feels like an endless string of coffee dates and embrace the next level of compatibility."

"It's like free therapy. It tells you who's more likely to be right for you, as opposed to your perception of who's right for you…How do you find your needle in the haystack? Technology can make it easier." (SmartMoney.com November 17, 2004 article “Yahoo Upgrades Online Dating Service”)

About Valentine’s Day Promo Yahoo! Personals' ‘National Call in Single Day’
"Singles are optimistic that they will find love and they want to make the time to find the right connection. By declaring this Valentine's Day 'National Call in Single Day,' we're encouraging singles to spend more time focusing on themselves and bettering their love lives -- and it doesn't have to be hard, Yahoo! Personals has the free searching, matching and self-insight tools singles need to easily find their 'needle in a haystack.'"

About New Industry Approaches Because of Slowed Growth in the Online Dating Industry:
“Today's online daters are increasingly sophisticated. You can't just increase offerings; you have to help singles figure out their relationship goals and offer tools to help them find their version of success, whatever that might be." (CNN Money August 18, 2005 article “Online Dating Feeling Less Attractive”)

About eHarmony's Approach to Compatibility Matching:
"People want to be empowered, not to be just a passive recipient.” (Pittsbugh Tribune Review May 15, 2005 article “Dating service branches out from evangelical roots”)

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