Bookmark and Share

Online Dating Magazine > Online Dating Industry > History > History

History of

Startup in Online Dating: April 1995
Private/Public: Public
Parent Company: InterActiveCorp

History of, a publicly held operating business of IAC/InterActiveCorp, was launched on the Web on April 21, 1995. It is considered a pioneer in bringing online dating into the mainstream. It its 10 year history, has grown to more than more than 15 million members with profiles posted or who are active users and about one million paying subscribers from more than 246 countries.’s international subscription base grew 90 percent in 2004 alone and company's online dating sites and affiliated businesses span six continents, operating more than 30 dating sites in 18 local languages and supporting local currencies. used to be a wholly owned subsidiary of Ticketmaster and part of USA Networks Interactive Group before becoming part of InterActiveCorp. During its first year of operation, attracted 60,000 members. Today, more than 60,000 new people across six continents register on the site every day, joining the 15 million people who use to help them find love. Member Growth Statistics

» May 2001 – 1.8 million members, 300,000 new members per month

» June 2001 – 2 million members

» October 2001 – 220,000 paying subscribers

» February 2002 – 2.5 million members, 382,000 paying subscribers

» March 2002 – 2.75 million members, 382,150 paying subscribers

» May 2002 – 3 million members, 527,000 paying subscribers

» July 2002 – 3.25 million members, 527,000 paying subscribers

» August 2002 – 604,000 paying subscribers

» October 2002 – 4.5 million members, 653,000 paying subscribers

» December 2002 – 5 million members, 653,000 paying subscribers

» September 2003 – 18 million members, 857,000 paying subscribers

» January 2004 – 20 million members, 910,000 paying subscribers

» April 2004 – 974,000 paying subscribers

» February 2005 – 15 million members, 32 countries, 18 languages, 6 continents Expansion History

» May 17, 2001 – becomes exclusive online provider of personals for the New York Magazine and Chicago Magazine websites.

» October 2, 2001 – forms partnership with Village Voice Media so that users of The Village Voice's Internet personals will also have access to's singles community.

» October 15, 2001 – becomes the exclusive provider of online personals on, a CondeNet, Inc. Web site which provides a wide variety of astrology-related services.

» April 18, 2002 -, and The Excite Network, Excite and iWon enter exclusive strategic distribution partnership in which provides content and advertising on Excite's Relationships channel, is the sole provider of online dating services for iWon, and gains permanent sponsorship placements on many of the Excite Networks' channels.

» April 19, 2001 - becomes the exclusive provider of dating services available on the Talk City Personals Channel.

» April 23, 2001 – expands strategic partnership with BET Interactive,LLC, to become the exclusive provider of online dating on

» May 28, 2002 - expands strategic relationship with MSN to market to MSN users within the MSN Member Directory through integrated links and search capabilities, linking MSN personals, powered by, with Member Directory features.

» July 10, 2002 - partners with InfoSpace, Inc. to launch co-branded personals on, as well as InfoSpace affiliates. The agreement also includes further integration of personals onto's classifieds channel and meta-search function, which are powered by InfoSpace.

» July 15, 2002 - becomes the exclusive provider of dating services available in the Relationships and Dating Channel.

» September 17, 2002 – partners with Recreational Equipment, Inc. (REI), a national retailer of quality outdoor gear and clothing, to provide REI Adventures trips exclusively to members.

» September 24, 2004 - becomes the exclusive online personals provider for Oxygen Media, powering the Dating Channel for, including both on-air and online media promotion across Oxygen Media.

» October 3, 2002 - partners with EarthLink to power online personals for the Romance Channel on the EarthLink Personal Start Page(SM) subscriber portal.

» October 30, 2002 - forms exclusive agreement with John Gray's relationship Web site to power online dating on the site.

» November 7, 2002 - and Club Med team up to offer travel vacations for singles through

» July 14, 2003 – and Glamour Shots partner to offer a free Glamour Shots makeover, portrait session, video session and free portrait and video to singles to update their profile.

» November 21, 2003 - starts providing online personals to through co-branding.

» February 10, 2004 – forms partnership with Cingular Wireless to offer the MatchMobile wireless dating service to Cingular's 24 million voice and data customers throughout the U.S.

» April 6, 2004 – and The NBA's Dallas Mavericks team up to create a relationship channel, Mavs Zone, powered by and hosted on the Mavericks official Web site,

» February 13, 2006 – launches a relationship service to compete with Milestones

» During 2001, generated $49.2 million in revenue and $16.5 million in EBITDA with more than 382,000 paying subscribers at the end of the fourth quarter.

» June 2001 – undergoes a major site redesign, particularly in the sites Search, QuickSearch, and Match or Profile features areas.

» March 2002 – Ticketmaster, parent company of at the time, signed an agreement to acquire Soulmates Technology. Soulmates Technology delivers a private-label solution for portals seeking a customized personals interface that takes on the look and feel of their site. With the capability to deliver online personals in more than 18 languages, and 32 global currencies, the acquisition of Soulmates Technology gives an immediate worldwide footprint.

» July 2002 - launches, a subscription-based service offering a variety of social events and parties for single adults in New York City.

» July 2002 - announces the new feature Messenger - a tool that lets subscribers contact each other instantly while on the site.

» July 2002 - launches travel site,, offering singles vacation and adventure opportunities.

» November 2002 -, launches 25 international local-language dating sites that support local languages and currencies.

» September 2003 - launches photo profiles on allowing users of the mobile dating service to search for and view profiles and photos of MatchMobile members directly on their mobile phone display screen.

» October 2003 -,'s events service for singles, launches, a new site offering SpeedMatching events for singles across the United States and in London.

» October 2003 - Online dating site launches Advisors (, a network of trained dating, relationship and marriage experts accessible through the site.

» December 2003 - launches Profile Assistance (found at, providing a network of writers skilled in creating and tailoring online profiles for members.

» December 2003- expands its offerings to include friend-based connections so that users can now create a new, online profile tailored specifically for friends and search for potential friends who have similar interests and values.

» January 2004 - launches Online SpeedMatching (, an integrated online/telephone speed dating service.

» April 2004 - launches a video-enabled instant messaging service, allowing users of Messenger to view potential dates live, via webcam while sending and receiving text-based messages.

» September 2004 - hires a new CEO, Jim Safka.

» February 2005 – launches Happen Magazine™ with dating advice and information. They falsely and blatantly publicly call it “the first and only online magazine focused exclusively on dating and relationships.” Sorry,, but Online Dating Magazine –which focuses on dating and relationships, has been around since July 2003. There are also at least half a dozen other online magazines dedicated exclusively to dating and relationships.

» May 2005 - premiers its new guide to dating entitled “How to Meet the Right Person in 90 Days.”

» January 2006 - signs Dr. Phil to provide dating advice at a cost of $12.99 a month.

> - The best approach to find the one. <

All Online Dating Magazine content, including the content on this page,
is © copyright by Online Dating Magazine and may not be
republished or reused in any form. You do have
full permission to link to this article.

Do you agree or disagree with this article? Have
more to add? Submit a Letter to the Editor today or post a comment below.



blog comments powered by Disqus

Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here



Advertise on
Online Dating Magazine



Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.