[icon color=”#e96a2a” size=”16px” name=”awesome-file-alt”] April 1, 2014

The NFL today announced the launch of a new matchmaking and dating service. Called “ScoutingForLove” (Abbreviated as “SFL”), the new service utilizes three unique aspects to help people find both the love of their life and the NFL team they are most compatible with.

The service is broken into three main parts: a personality test and team matching, invitation to NFL game for SFL users, and mobile matching at the game.

Here’s how “ScoutingForLove” (NFL’s SFL) describes the three aspects of its dating service:

[dropshadowbox align=”none” effect=”lifted-both” width=”100%” height=”” background_color=”#ffffff” border_width=”1″ border_color=”#e96a2a”]NFL’s Scouting for Love In Three Phases:

Phase One: you fill out an in-depth personality test with 115 questions. From that, we determine what NFL football team you are best matched with. For example, if a guy fills out the personality tests and it determines he is an angry criminal that likes to bully others, then that person would identify most with the Oakland Raiders.

Phase Two: once you are matched with an NFL team, You pay the dating service a $3,000 fee. This gets you into an NFL game featuring the team you are “matched” with. You are seated in a special section reserved specifically for you and other other NFL-SFL users. “Hearty” the new SFL Mascot (A walking heart with a football piercing the heart’s heart) will be at the game.

Phase Three: you are provided with an app that you will launch during the game. The app measures your energy, vocal tones, language, frustration, and joy. When it has found a compatible match at the game, it buzzes you and the other person and you immediately go to the new SFL Lounge (launching at all stadiums this year) to meet each other. You and your date are provided with a meal as part of the service fee, but you must pay a mandatory 18% gratuity. That gratuity is refunded if the team you are compatible with loses the game.[/dropshadowbox]

The new service just launched today, April 1, 2014. The tag line for the new NFL dating service is “NFL-SFL: True Love is Just a Pass Away.” That tag line beat out the runner-up one, “We Now Tackle Love Too.”

Despite being married, the official first user was NFL Commissioner Roger S. Goodell, during the beta test phase. He was matched with the Oakland Raiders.

“That kind of surprised me,” says Goodell, “because I don’t consider myself to be aggressive or a bully. In fact, I’m constantly trying to make the game less aggressive and less competitive. But I trust our system. It is based on 32 dimensions of compatibility.”

Goodell’s wife, Jane Skinner (a Fox News Anchor), was matched with the New Orleans Saints.

“I’m thrilled,” says Skinner. “I thought all this time that Roger was my true love, but this new system has set the record straight. A new Brees (sic) is blowing my way.”.

The NFL dating service has faced some initial problems. During the beta test phase, 85% of those who signed up were men. Only 7% were women.

“There are still some kinks to work out,” says Goodell. “Consider our beta test the extra point. The opening of the site is a two-point conversion. A few months from now we’ll kick a field goal. And by the start of the 2014 NFL season, we will have scored a touchdown.”