April 1, 2014
The NFL today announced the launch of a new matchmaking and dating service. Called “ScoutingForLove” (Abbreviated as “SFL”), the new service utilizes three unique aspects to help people find both the love of their life and the NFL team they are most compatible with.
The service is broken into three main parts: a personality test and team matching, invitation to NFL game for SFL users, and mobile matching at the game.
Here’s how “ScoutingForLove” (NFL’s SFL) describes the three aspects of its dating service:
The new service just launched today, April 1, 2014. The tag line for the new NFL dating service is “NFL-SFL: True Love is Just a Pass Away.” That tag line beat out the runner-up one, “We Now Tackle Love Too.”The tag line for the new NFL dating service is 'True Love is Just a Pass Away' Click To Tweet
Despite being married, the official first user was NFL Commissioner Roger S. Goodell, during the beta test phase. He was matched with the Oakland Raiders.
“That kind of surprised me,” says Goodell, “because I don’t consider myself to be aggressive or a bully. In fact, I’m constantly trying to make the game less aggressive and less competitive. But I trust our system. It is based on 32 dimensions of compatibility.”
Goodell’s wife, Jane Skinner (a Fox News Anchor), was matched with the New Orleans Saints.
“I’m thrilled,” says Skinner. “I thought all this time that Roger was my true love, but this new system has set the record straight. A new Brees (sic) is blowing my way.”.
The NFL dating service has faced some initial problems. During the beta test phase, 85% of those who signed up were men. Only 7% were women.
“There are still some kinks to work out,” says Goodell. “Consider our beta test the extra point. The opening of the site is a two-point conversion. A few months from now we’ll kick a field goal. And by the start of the 2014 NFL season, we will have scored a touchdown.”