Bookmark and Share

SinglesNet Dating Service Exploiting Women for Profits
by Joe Tracy, Publisher of Online Dating Magazine

(November 2008) Back in April 2005 we first wrote about how online dating service was exploiting women in its advertising. Now, several years later, another online dating service has spent millions of dollars in exploiting women in order to pad its pocketbook. But this time it isn't It's SinglesNet. For nearly a year SinglesNet has been using sleazy advertising to attract users and they are showing no signs of slowing down. Some online venues, like Online Dating Magazine, have banned SinglesNet from showing image or text ads via Google Adsense. Others happily participate in the exploitation to try and make extra money.

Before we go on, here are just a few of the images that SinglesNet is running:

singlesnet ad


One thing we know is that, in general, many more men sign up for online dating services than women.: The smart dating services aim their advertising at attracting women in order to create a better balance. Without balance, you will have a plethora of dissatisfied members.

So when a dating service like SinglesNet exploits women sexually for its personal gain, they are running a huge risk of creating a massive unbalance in the ratio of men to women. One of the main reasons is that women are turned off by this type of advertising. For most women, it disgusts them. The Gender and Media Monitor (Issue #8) cites research showing that in the UK, two thirds of women felt that advertisers go too far in using sex to sell their product. Other research shows that in Canada, up to 74% of women are often or sometimes offended by the portrayal of women in advertising. Women, in general, appear to have little interest in a site that exploits them.

So why, then, would a dating service like SinglesNet sink so low as to not only alienate women, but also disgust them?

When online dating services resort to this type of advertising, they may get a temporary boost of revenue (from guys), but face a massive branding disaster from both men and women. Most women don't appreciate that type of advertising and not only avoid services that use it, but also have a negative opinion of them overall. Men who sign up will quickly discover that the service is nothing like the advertisements and that men outnumber women something like 10-1. With no "success", they leave the service dissatisfied.

There are long term consequences for this type of behavior. Short term thinking doesn't bring about long term success. To bring about long term success, you need to build a reputable brand. SinglesNet appear to only be building a negative reputation.

In addition to its perceived sleazy advertising and exploitation of women, SinglesNet has also been known to promote discreet affairs in its advertising. They do this mostly through Google Adsense. As a result of this and its visual ads, SinglesNet is losing its status as a true online dating service and is branding itself more as a "sex and affairs" Website. It's a shame that yet another service has put a dark cloud over people's perceptions of the online dating industry. Online dating remains the best possible venue to meet your true soulmate. Yet services like SinglesNet do everything possible to kill that perception.

Joe Tracy, Publisher
Online Dating Magazine

Related Links:
» A True Disaster
» Class Action Lawsuit Filed Against
» Lawsuit Against Exposes Problems with Service

> - The best approach to find the one. <

All Online Dating Magazine content, including the content on this page,
is © copyright by Online Dating Magazine and may not be
republished or reused in any form. You do have
full permission to link to this article.

Do you agree or disagree with this article? Have
more to add? Submit a Letter to the Editor today or post a comment below.


blog comments powered by Disqus

Privacy Statement | Code of Ethics Statement
Bookmark Online Dating Magazine at

>View Online Dating Magazine Singles Travel Adventures<

Online Dating | News | Columns | Features | Dating Services | Niche Dating
Online Dating Directory | Dating Humor | Quick Tip Articles | Online Dating Industry
Industry History
| Online Dating Reviews | Reader Reviews | Dating Videos | Book / DVD Reviews
Reader Letters | Self Improvement | Experiences | Newsletter | Interviews
Top 10 Lists | STD Info Center | About Us | Advertise
Media Center
| FAQ | Search | Contact | Dating Promotions

Dating Cartoons | Dating Jokes | Funny Dating Videos | Dating Games

Online Dating Magazine Needs Your Help!

All content on this Website is ©copyright by Online
Dating Magazine. All Rights Reserved. The content
on this site may not be reused or republished.

Are you an online dating site Webmaster? If so...
If you are looking for free dating content you can republish, click here



Advertise on
Online Dating Magazine



Stay Up to Date:

Follow Us on Twitter

Follow Us on YouTube

Follow Us on Facebook


10 Most Viewed Articles:

Online Dating Tips
Opposites Attract
Online Dating Safety Tips
Rose Colors
Guys are Weird
Dating Games
Online Dating Reviews
Creative Date Ideas
Long Distance Relationships
Dealing with a Breakup

Other Resources:

These links will take you away from Online Dating Magazine.

Google (Google Your Date)
Research Dating Service)

MailOrderBride Guide

Note: Online Dating Magazine does not sell text links anywhere on the site, so please don't email asking about text links. Any links we have are affiliate links, resources we find useful, links to other sites we run or long-time magazine sponsors. We do have graphic ad options in our Advertising section.