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Shrek Virus Stunt Gets Dating Site Free Publicity

(July 14, 2011) A site that only caters to “beautiful people”, BeautifulPeople.com, garnished millions of dollars in free media attention after a PR stunt where the site dumped 30,000 members for being “too ugly”. The service claims that the tens of thousands of “ugly people” managed to get onto the site as the result of…

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