Started by a group of students from Harvard University, OKcupid used blogging, unique surveys, and outside-the-box thinking to grow its free dating service into one of the most used online dating services in the world. Launched in 2004, the path to success wasn’t easy for OKcupid, but it was a rewarding when one of the company’s main competitors – match.com – acquired OKcupid in 2011 for $50 million.
One of the most guarded secrets of online dating services is the precise algorithms they use to match people. You’ve heard companies like eHarmony say people are matched on 29 dimensions of compatibility, but like the ingredients for Coke, the exact formula is a highly guarded secret.
Recently, OKcupid decided to go public with exactly how its matching process works. And they did so in a big way – TED. TED is an inspiring company tasked with spreading great ideas globally. These could be ideas to solve issues like drinkable water in third world countries to gaining insight into how certain things are accomplished. OKcupid created a presentation for TED called “Inside OKcupid: The Math of Online Dating”. Using animation and graphics, one of OKcupid’s founders, Christian Rudder, walks you through the precise process of creating matches for online daters. Here is that video:
Inside OKcupid: The Math of Online Dating