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Research Analyzes Global Perceptions About Online
Dating and Success Rates
February 11, 2007) A new study by research firm Synovate
has found that 49 percent of people believe that
online dating is a great way to meet others while
48 percent believe it is a "waste of time".
15 percent of respondents said they had used an online
personal ad or online dating service to meet a potential
romantic interest, with the French (29 percent),
Filipinos (21 percent) and Americans (15 percent)
being the biggest online daters.
a bid to find out what makes online daters click,
Synovate surveyed 4,386 people from Brazil, France,
Korea, the Philippines, Singapore, South Africa,
Romania and the United States to determine their
online dating perceptions, learn who has used the
internet to find a romantic partner and the level
of success that they've had.
percent of the French and 21 percent of Filipinos
have used the internet to find love, but over one
third of people who aren't online daters believe
the internet to look for love.
internet has become the matchmaker of our time," says
Steve Levine, Senior Vice President for Synovate
in North & Latin America. "As
it continues to grow, and becomes even more integrated
in our lives, we should expect to see more people
trying online dating."
research also dispels the long-held belief that a
person's photo was the main factor in determining
whether a person would initiate communication. Of
those surveyed, 25% said that the photo was most
important while 39% say the written profile and another
32% saying shared interests and hobbies.
daters across the globe vary in how long it takes
them to move contact offline. Thirty two percent
of Filipinos are in no hurry, waiting at least a
month from the first correspondence to meet while
one-third of the French, Americans and Brazilians
tend to wait more than a week but less than a month.
Many Romanians don't waste their time – 16 percent
said that they meet within a day! – but Koreans
are more hesitant as 54 percent said they never end
up meeting face to face.
French report the most disasters when moving online
correspondence offline, with 58 percent having had
a terrible date with someone they met through the
internet, although two-thirds said that they had
had more good dates than bad ones. Americans are
also familiar with online dating disasters. Over
half indicated that they’ve had at least one
disaster date with someone they met online, but 64
percent said that they'd had more good dates than bad
Online daters who do end up meeting face-to-face
have a remarkable success rate, with 25 percent of
all respondents having met their spouse or life partner
through online dating. Americans (42 percent) and the
French (28 percent) are the most successful in taking
online love offline, while for most Filipinos (3 percent)
online dating doesn't usually lead to long term love.
Almost one-third of those respondents
who would not consider online dating believe that it
could be dangerous, a perception that may be reinforced
by the 77 percent of consumers globally who believe
that most people lie in their online dating profile.
Americans are most convinced that people
are dishonest in their online dating profiles (84 percent),
followed closely by Brazilians and Filipinos at 82
Online Dating Stigma Still Exists
But when it comes down to it, it may simply be a case
of online dating being seen as the domain of the desperate
and dateless. With close to one-third of respondents
globally stating that "only desperate people use
online dating", it may be a long time before many
people can shake the desperado perception and start
looking for love online.
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