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New eHarmony Free Communication Weekend Begins

(onlinedatingmagazine.com - May 25, 2007) For the third time in less than a year, eHarmony.com is allowing all new and old members to communicate for free from Friday through Monday.

Called "eHarmony.com Free Communication Weekend," non-paid members of eHarmony.com are afforded several privileges of paid members for a four-day weekend. However, those privileges do not include viewing photos of members or being able to "Fast Track" the communication process.

eHarmony's free communication weekend has been successful at driving new paid memberships, particularly since the process of communicating through the service's layers often takes longer than four days to reach "open communication".

eHarmony's last free communication weekend was February 16-19, 2007. Once a quarter, they launch the free weekend event over a four day period, with Monday usually being a holiday. Users are allowed to use all communication tools, except for viewing photos or skipping the normal communication phase in order to fast track to email communications.

eHarmony.com is the largest relationship service online.

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