eHarmony to Feature Recently Married Couples

(onlinedatingmagazine.com - January 15, 2004) eHarmony.com, a leading online relationship service, has announced a series of new television advertisements for 2004 featuring recently married couples. eHarmony.com claims to be one of few web-based businesses to gain positive continuous returns from mass market radio and TV advertising.

eHarmony's television ads, featuring actual couples who met using eHarmony.com, and are either married or engaged, have struck a chord with singles around the country, according to eHarmony.com. During the third quarter of 2003, for example, television advertising generated over 250,000 new eHarmony members with a return on advertising investment of 30% and growing. Based on the past year's success, eHarmony.com is significantly increasing media spending for 2004 with new television, radio and print advertising campaigns.

"Television and radio advertising have delivered consistent returns for eHarmony, driving millions of members to our site," explained Greg Forgatch, founding CEO of eHarmony. "The strong returns that we have derived from our advertising investments, which exceeded $10 million during 2003, have given us the confidence to increase our advertising budget for 2004 as we launch the new campaigns."

eHarmony's new advertising campaign, created by agency Donat/Wald, features recently married or engaged couples who met their significant other on eHarmony.com.

"The advertising is working because it features real couples who embody the benefit of the eHarmony promise in every way. It is so clear that they are deeply compatible and radiantly in love," commented Lucas Donat, CEO and senior creative director for Donat/Wald. "When you're around these couples you see that something magical is going on. Combine that with the passion of Dr. Warren and his 35 years of research into what makes relationships thrive and you've got the makings for a tremendous campaign."