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Yahoo Personals Uses Strange Method to Promote Dating Service

(onlinedatingmagazine.com - June 3, 2003) Yahoo! Personals is reverting to some strange promotional techniques to draw attention to its online dating service.

Here's how Yahoo! explains its "chick magnet" promotion:

Yahoo! Personals is bringing Bob, one of America's favorite bachelors, and 30 gorgeous "chick magnets" to major cities across the country.

Taking their cue from popular refrigerator poetry magnets, the 30 bachelors dressed in white from head to toe will each display a different poetry word written on their chests (words like: flirting, wishes, kissing, lasting, spirited, sassy, fireworks, tasty, starry, playtime...).

Women are invited to come out and meet Bob and create human poetry by arranging the chick magnets to create the romantic and fun phrase of their choice.

America's next bachelor -- Bob Guiney -- joined the "chick magnets" today in San Francisco and will also be traveling to events in Chicago and New York in the next week. Fans are encouraged to come out to have their photos taken with America's favorite bachelor, Bob Guiney, as well as their favorite "magnet" and the phrase they authored at the following locations:

-- Chicago: Thompson Center (100 W. Randolph), 7:15 a.m. - 12:15 p.m.

-- New York: Times Square Visitor's Center (1560 Broadway), 8:00 a.m. - 1:00 p.m.

"Not everyone can have the opportunity to meet someone special on a reality TV show," said Bob Guiney. "But the opportunities for singles are endless on a service like Yahoo! Personals."

Bob Guiney was the star of The Bachelor 4 after starring in the first season of The Bachelorette.

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