| Online Dating Magazine > Online Dating News > PerfectMatch Launch
New Online Dating Service
- PerfectMatch - Launches(onlinedatingmagazine.com -
September 14, 2003) With over 83 million singles in
the US¹, online dating attracted over $300 million
in revenue in 2002², yet the number of frustrated
daters continues to grow. The most commonly voiced
frustrations are that sites inundate members by lengthy
lists of so-called potential matches and that members
are buried under millions of fake profiles pawning
illicit services. PerfectMatch™ recently
launched to answer these concerns giving
Internet daters and sophisticated singles a new path
to find that perfect match. PerfectMatch was
built on years of experience by the former team
responsible for developing and managing the original
Kiss.com®, which served over 3.5 million members
leading up to its acquisition for $150 million by InterActiveCorp.,
which also owns Match.com and Udate.com.
To address the areas of difficulty that online daters
encounter, Dr. Pepper Schwartz PhD, relationship expert
for PerfectMatch,
worked with the executive team to design the Pepper
Personality Profiler – a
method using quick and simple Myers-Briggs® type
personality tests. PerfectMatch helps
connect members based on interests, values and character
traits that
are similar or complimentary. Further increasing the
odds, PerfectMatch gives
members more exposure than on competing sites through
its Advanced Search
Technology, according to PerfectMatch.
Through this system, members receive more compatible
search results based on similarity
or complimentary
factors, as well as the completeness of their profile,
site activity, updates and more.
Additionally, Dr.
Schwartz offers insightful self-discovery quizzes,
a regular column and practical advice to PerfectMatch
members.
“In researching other online dating sites we
found that no other service is truly focused on matching
users based on the compatibilities between two people,” said
Dr. Schwartz, “Ultimately, online daters are
looking to increase their odds in finding that perfect
match and that means helping them focus on those most
compatible.” Dr. Schwartz has authored 12 books,
including Lifetime Network’s Love and Sex Quizzes
and makes frequent appearances on radio and television,
including: The Oprah Winfrey Show, The View, Dateline
NBC, The BBC and Good Morning America.
PerfectMatch was developed out of the need to address
singles’ concerns surrounding online dating.
“The
space continues to grow rapidly but the old school
technology has dragged behind,” said Duane Dahl,
Co-Founder and CEO of PerfectMatch. “Members
today demand more than a SWF, 18-30, or advice from
the latest reality TV rose ceremony reject. Our competitor
registers up to one million new members a month, retains
them for a few months, and then churns them back on
the streets. We are heading into dangerous territory
when the market leader in matchmaking is becoming nothing
more than a revolving door – a heartbreak hotel
for disenchanted daters. At PerfectMatch we take a
more intelligent approach, focusing on bettering the
odds for individuals serious about finding their soul
mate.”
In addition to its Pepper Personality Profiler, Self-Discovery
Quizzes and Advanced Search Technology, PerfectMatch features:
PerfectMatch’s
exclusive SmutBot – Taking aggressive action
to address one of the biggest problems with online
dating sites, PerfectMatch’s
exclusive SmutBot technology aggressively screens out inappropriate adult
content, often found on competing sites, to ensure a positive experience.
IceBreakers featuring thepollgame - IceBreakers assist
in the early stages of communication with other members
by providing fun and thought provoking conversation
starters!
QuickMatch – Want to know if you are a perfect
match? Dynamic comparisons allow members to match
their profile to other members on the site.
PM Instant Messaging – Exchange messages
with other singles in real time through Instant Messaging
while looking up their profiles simultaneously!
PM Chat - The newest way to correspond with other
singles online making it fun and easy to look up
profiles of people involved in the chat. Create a
room, join
a room or participate in a Dr. Pepper feature chat.
Related Links
PerfectMatch Promotion Codes
Bio of Duane Dahl, PerfectMatch
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