I’m delighted to introduce you to Patrick Perrine, the President of the newly launched myPartnerPerfect.com. He’s perhaps best described as a “man on a mission” – someone who’s passionate about filling a void that many feel has long existed in the online dating industry. All
of the media hype currently surrounding eHarmony.com Dr. Jim: Congratulations on your launch, Patrick. Tell us why now... why did it take so long for someone to establish a site that catered to gays? Patrick: Thank
you. I don’t know why it has taken so long
for the industry to identify this tremendous opportunity.
It was partially because of the eHarmony.com Dr. Jim: Do
you think all of the recent, negative press around
eHarmony.com Patrick: It
appears to me that the larger issue being drawn out
in the press isn’t with the niche focus of
eHarmony's services
(this niche being a large population of people in
the United States ), but the underlying premise of
that niche focus. Sites like eHarmony.com Dr. Jim: What's the difference between a niche site that caters to a specific audience versus a site that is accused of being discriminatory? Patrick: Wikipedia describes a niche the following way:
eHarmony.com myPartnerPerfect is completely forthwith about the segmented “niche” market we cater to due to the demand in the market that is not being met. Dr. Jim: In what ways does the culture of your service and site differ significantly from the large sites like Match.com or Yahoo! Personals, which try to address the dating needs of everyone? Patrick: myPartnerPerfect is an exclusively gay site that has been designed to cater to gay men. Much like any other niche site, myPartnerPerfect addresses the areas of partner selection that are not only important to our community, but unique to our community. Although there are many similarities between heterosexual and homosexual relationships, there are also many differences in partner selection. Our Partner Perfect Compatibility™ matching system was designed because of the many differences of gay partner selection in the areas of relationship styling, characteristics of partner selection, partner qualities and personalities, and above all else…cultural and sexual lifestyle considerations. We also have a monthly newsletter called Partnering, which will focus specifically on gay dating issues, Q & A’s, Relationship Guidance tools, and much more that again, is specific to the lifestyle of gay men. Along with advice on the secrets to developing a successful relationship on my Dr. Patrick pages, members use guided communication tools to start connecting with truly compatible partners. Members seeking even more hands-on guidance can sign-up for our personal and private matchmaking services. Dr. Jim: From your experience and research, are gays more interested in compatibility testing (and perhaps long-term relationships) than other groups? If so, why might this be? Patrick: I wouldn’t say that gay men are more interested or less interested in compatibility testing than the general population. I think that gay men are a very discerning population of consumers and demand the very “best of breed” on anything that they patron and that’s why myPartnerPerfect has developed the Partner Perfect Compatibility™ matching system. In order to compete with the market space and the demand by the savvy online dater, we have assessed the desire and need by gay men to enter into long-term relationships and thus developed a “best of breed” system to help meet that demand. Dr. Jim: What does a customer really get for his money at your site -- what are the compelling features that can't be found elsewhere? Patrick: In addition to the unique Partner Perfect matches presented to the user by our matching system, members can search the database with 5 different customized browsing tools (including our Deal Breaker Search, our Partner Perfect Search, and our Custom Search). We also have unique profile customization tools, a monthly gay-relationship eNewsletter, one-on-one consultations, anonymous phone calling, our myProfilePartner™ personal profile advice and review services, monthly socials and singles mixers, weDate!™ group dinners, and our a la carte menu to select the features that are most important to the user who is not yet ready to commit to a full Premium Membership. For a further description of our competitive advantages, please see our Competitive Advantages page.
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