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Online Dating Magazine > Online Dating Industry > History > Match.com History

History of Match.com
by OnlinDatingMagazine.com

Company: Match.com
Startup in Online Dating: April 1995
Private/Public: Public
Parent Company: InterActiveCorp

History of Match.com
Match.com, a publicly held operating business of IAC/InterActiveCorp, was launched on the Web on April 21, 1995. It is considered a pioneer in bringing online dating into the mainstream. It its 10 year history, Match.com has grown to more than more than 15 million members with profiles posted or who are active users and about one million paying subscribers from more than 246 countries. Match.com’s international subscription base grew 90 percent in 2004 alone and company's online dating sites and affiliated businesses span six continents, operating more than 30 dating sites in 18 local languages and supporting local currencies.

Match.com used to be a wholly owned subsidiary of Ticketmaster and part of USA Networks Interactive Group before becoming part of InterActiveCorp. During its first year of operation, Match.com attracted 60,000 members. Today, more than 60,000 new people across six continents register on the site every day, joining the 15 million people who use Match.com to help them find love.

Match.com Member Growth Statistics

» May 2001 – 1.8 million members, 300,000 new members per month

» June 2001 – 2 million members

» October 2001 – 220,000 paying subscribers

» February 2002 – 2.5 million members, 382,000 paying subscribers

» March 2002 – 2.75 million members, 382,150 paying subscribers

» May 2002 – 3 million members, 527,000 paying subscribers

» July 2002 – 3.25 million members, 527,000 paying subscribers

» August 2002 – 604,000 paying subscribers

» October 2002 – 4.5 million members, 653,000 paying subscribers

» December 2002 – 5 million members, 653,000 paying subscribers

» September 2003 – 18 million members, 857,000 paying subscribers

» January 2004 – 20 million members, 910,000 paying subscribers

» April 2004 – 974,000 paying subscribers

» February 2005 – 15 million members, 32 countries, 18 languages, 6 continents

Match.com Expansion History

» May 17, 2001 – Match.com becomes exclusive online provider of personals for the New York Magazine and Chicago Magazine websites.

» October 2, 2001 – Match.com forms partnership with Village Voice Media so that users of The Village Voice's Internet personals will also have access to Match.com's singles community.

» October 15, 2001 – Match.com becomes the exclusive provider of online personals on Swoon.com, a CondeNet, Inc. Web site which provides a wide variety of astrology-related services.

» April 18, 2002 - Match.com, and The Excite Network, Excite and iWon enter exclusive strategic distribution partnership in which Match.com provides content and advertising on Excite's Relationships channel, is the sole provider of online dating services for iWon, and gains permanent sponsorship placements on many of the Excite Networks' channels.

» April 19, 2001 - Match.com becomes the exclusive provider of dating services available on the Talk City Personals Channel.

» April 23, 2001 – Match.com expands strategic partnership with BET Interactive,LLC, to become the exclusive provider of online dating on BET.com.

» May 28, 2002 - Match.com expands strategic relationship with MSN to market to MSN users within the MSN Member Directory through integrated links and search capabilities, linking MSN personals, powered by Match.com, with Member Directory features.

» July 10, 2002 - Match.com partners with InfoSpace, Inc. to launch co-branded personals on InfoSpace.com, as well as InfoSpace affiliates. The agreement also includes further integration of Match.com personals onto Excite.com's classifieds channel and meta-search function, which are powered by InfoSpace.

» July 15, 2002 - Match.com becomes the exclusive provider of dating services available in the BlackAmericaWeb.com Relationships and Dating Channel.

» September 17, 2002 – Match.com partners with Recreational Equipment, Inc. (REI), a national retailer of quality outdoor gear and clothing, to provide REI Adventures trips exclusively to Match.com members.

» September 24, 2004 - Match.com becomes the exclusive online personals provider for Oxygen Media, powering the Dating Channel for Oxygen.com, including both on-air and online media promotion across Oxygen Media.

» October 3, 2002 - Match.com partners with EarthLink to power online personals for the Romance Channel on the EarthLink Personal Start Page(SM) subscriber portal.

» October 30, 2002 - Match.com forms exclusive agreement with John Gray's relationship Web site MarsVenus.com to power online dating on the site.

» November 7, 2002 - Match.com and Club Med team up to offer travel vacations for singles through MatchTravel.com.

» July 14, 2003 – Match.com and Glamour Shots partner to offer a free Glamour Shots makeover, portrait session, video session and free portrait and video to singles to update their Match.com profile.

» November 21, 2003 - Match.com starts providing online personals to Comcast.net through co-branding.

» February 10, 2004 – Match.com forms partnership with Cingular Wireless to offer the MatchMobile wireless dating service to Cingular's 24 million voice and data customers throughout the U.S.

» April 6, 2004 – Match.com and The NBA's Dallas Mavericks team up to create a relationship channel, Mavs Match.com Zone, powered by Match.com and hosted on the Mavericks official Web site, dallasmavericks.com.

» February 13, 2006 – Match.com launches a relationship service to compete with eHarmony.comChemistry.com.


Match.com Milestones

» During 2001, Match.com generated $49.2 million in revenue and $16.5 million in EBITDA with more than 382,000 paying subscribers at the end of the fourth quarter.

» June 2001 – Match.com undergoes a major site redesign, particularly in the sites Search, QuickSearch, and Match or Profile features areas.

» March 2002 – Ticketmaster, parent company of Match.com at the time, signed an agreement to acquire Soulmates Technology. Soulmates Technology delivers a private-label solution for portals seeking a customized personals interface that takes on the look and feel of their site. With the capability to deliver online personals in more than 18 languages, and 32 global currencies, the acquisition of Soulmates Technology gives Match.com an immediate worldwide footprint.

» July 2002 - Match.com launches MatchLive.com, a subscription-based service offering a variety of social events and parties for single adults in New York City.

» July 2002 - Match.com announces the new feature Match.com Messenger - a tool that lets Match.com subscribers contact each other instantly while on the Match.com site.

» July 2002 - Match.com launches travel site, MatchTravel.com, offering singles vacation and adventure opportunities.

» November 2002 - Match.com, launches 25 international local-language dating sites that support local languages and currencies.

» September 2003 - Match.com launches photo profiles on MatchMobile.com allowing users of the mobile dating service to search for and view profiles and photos of MatchMobile members directly on their mobile phone display screen.

» October 2003 - MatchLive.com, Match.com's events service for singles, launches SpeedMatching.com, a new site offering SpeedMatching events for singles across the United States and in London.

» October 2003 - Online dating site Match.com launches Match.com Advisors (www.advisors.match.com), a network of trained dating, relationship and marriage experts accessible through the Match.com site.

» December 2003 - Match.com launches Profile Assistance (found at www.advisors.match.com), providing a network of writers skilled in creating and tailoring online profiles for members.

» December 2003- Match.com expands its offerings to include friend-based connections so that users can now create a new, online profile tailored specifically for friends and search for potential friends who have similar interests and values.

» January 2004 - Match.com launches Online SpeedMatching (www.online.speedmatching.com), an integrated online/telephone speed dating service.

» April 2004 - Match.com launches a video-enabled instant messaging service, allowing users of Match.com Messenger to view potential dates live, via webcam while sending and receiving text-based messages.

» September 2004 - Match.com hires a new CEO, Jim Safka.

» February 2005 – Match.com launches Happen Magazine™ with dating advice and information. They falsely and blatantly publicly call it “the first and only online magazine focused exclusively on dating and relationships.” Sorry, Match.com, but Online Dating Magazine –which focuses on dating and relationships, has been around since July 2003. There are also at least half a dozen other online magazines dedicated exclusively to dating and relationships.

» May 2005 - Match.com premiers its new guide to dating entitled “How to Meet the Right Person in 90 Days.”

» January 2006 - Match.com signs Dr. Phil to provide dating advice at a cost of $12.99 a month.



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