Online Dating Services - Match.com
Review by Joe Tracy, Publisher
of Online Dating Magazine
Dating Site: Match.com
Slogan: Connecting People
Review Date: November
Online Dating Magazine Rating: 8/10
Browse for Free? Yes
1 Month = $19.95 (first 3 days "free")
3 Months = $39.95 (first 3 days "free")
6 Months = $59.95 (first 3 days "free")
Keyword search. Match.com is
the only online dating site to offer a keyword search
for users. Type in a word and Match.com will
search all of the profiles and return results that match
the keyword. It's like having a search engine just for
profiles and is one of the best advancements for an online
dating service in awhile!
Most Annoying Feature:
the only online dating service I know that puts annoying
ads throughout its site that even sometimes block
your ability to read what you want. Match.com makes
a bundle off of subscriptions. Do they really need
to throw annoying ads at their users too?
one of the oldest (and most popular) dating sites online.
And throughout the years, Match.com has
continued to improve its service, versus remaining
stagnant like its sister site, Udate.
Match.com is extremely rich in features,
although many of those features will cost you extra
money beyond your subscription.
The results Match.com provides are very
clean and well organized. When you search, there are
10 results returned on each page, each in its own frame,
allowing you to see the person's username, age, location,
age of who they are seeking, subject header, and description.
In addition, you have the option to send an email,
chat (if the person is online), wink at the person,
leave a voicemail for the person, or add the person
to your favorites.
One of the best things about the search
results is that Match.com allows users to state the
age range of who they are seeking. This is prominently
displayed in the search results. So hopefully this
helps filter out a 23 year old female (seeking someone
20-29) from getting messages from 55 year old men.
More sites need to use this feature.
I really like how Match.com handles the
communication phase. When you go to send an email to
someone, a very user friendly email screen pops up
that shows the picture of the person and what they
said about themselves (so you can refer to it as you
write). But the big winner on this screen is the "What
to say: seven terrific tips" that gives the writer
insight into making a stronger impact with an opening
Another interesting thing about Match.com is
that after you send an email to a member, Match.com shows
you a list of other members whose profiles were like
the one of the person you just emailed. This reminds
me of Amazon.com, which gives you a list of similar
books to the one you just ordered. My first time seeing
this, I had mixed feelings.
My interest was in the person I was emailing and suddenly
I'm shown other
"similar" ones. It's a nice feature, although
I personally like to just communicate with just a few
people at a time.
keyword search really sets Match.com apart
from other services. I love this feature. The
way it works is you type in a word or interest and
the system searches matches where the other person
has mentioned that in their profile. Here's a tip,
though. When typing in more than one word, use quotes.
For example, when I searched "roller coaster" (and
didn't use quotes), it returned results about roller
skating and roller blading. But when you use quotes
around your search term then it searches for that specific
match. Match.com takes this feature further by allowing
you to designate and age range, location range, and
whether to only return results with photos. This is
a perfect way to find people near you who share a major
passion. For example, let's say you love swing dancing.
Type in "swing dancing" as your keyword,
set your other parameters and soon you'll be presented
of people near you who have specifically mentioned
Match.com also includes a personality
survey and quizlets that help you get to know yourself
better. Called "self-discovery," these quizlets are
easy to take and the results are fun to view. And there
are dozens of quizlets - everything from "are you snob?"
to "is your honey high maintenance?"
I've been on and off Match.com for
about 14 months and I've found it to be not as effective
me) as other services. While I've communicated
with a few
people, I have yet to meet any in person from Match.com (compare
that to eHarmony where I've already met 6 people
in person while using it for a shorter period
of time than Match.com).
A Word of Warning
people use the Match.com service
(and other dating services) as a
way to SPAM you. Here's an example of an email I received
from someone at Match.com:
"Dear soon-to-be man of my dreams,
Ok, so I may be jumping to conclusions, but what
can I say, Im an optimist! Im on my way to Vegas
me!!) so I have to make this short (sorry!). I know
that they dont let you reply for free here (&*$%),
so heres my email address.
(email address removed)
Id looove to hear from you, and that way I can
send you a photo since they havent posted mine yet
5'5" slim with long hair and pretty darn cute,
I think!). Check out my measly profile in the meantime
(if they've approved it yet...i just joined today!) & Ill
drop a quarter in the slots for you!!"
If you get a message like this, you'll probably want
to delete it immediately. If you look up their username
you'll find you can't view their profile (because it's
If you email the person then they now have your
email address and can start spamming your email address
with messages disguised to get you to pay into another
credit, they include a disclaimer to those receiving
email messages to immediately
forward advertisements or abusive emails to their abuse
This allows Match.com to immediately address the problem.
Recommendations to Match.com
a mixture of blessings and frustrations. Here are
a few suggestions on how Match.com can
improve its service:
1) Get rid of the
ads. Good Online dating sites, like Match.com,
make millions of dollars in subscriptions alone.
ads into the picture makes the service appear greedy
and only serves to annoy those using the site. Particularly
annoying are the ads that sometimes pop up over text.
But it doesn't stop there. Match.com also builds
ads into it's site that looks like content. Here's
Notice just above and to the right
of the headline you can barely read (must look carefully),
"This is an Advertisement." Because it's
made so light, people don't generally see it and
ad is returned as a "profile",
it looks like a profile link. But when you click,
it goes to a full page ad for Johnson & Johnson
Clean Burst Dental Floss!
2) Match.com charges you to view
another person's video even if you are subscribed
to the service. Perhaps Match.com would be better
off promoting the benefits of having a video on your
profile then charging those who add a video. This
allows everyone else to see it for free and thus
adds benefit to those who have a video with their
profile. But this might also be costly in bandwidth
usage, which may be why Match.com chose the route
they did. My recommendation - charge to post a video,
but allowed paid members to view
videos for free. Those not paid can be sold on viewing
the videos as being one of the benefits to subscribing.
3) Allow users to manage Winks.
As it is now, you can send a wink, but you can't
ever delete it (only the person receiving it can
delete it at will). Match.com also
doesn't gray out the wink option once you've sent
it. So you may find yourself trying to wink at the
person again at a later time (Match.com does tell
you that you've already winked at them after you
try and wink again, though).
4) Deliver Winks quicker! When
you wink at a person, it may be a day (or two or
three) before the other person is notified you have
winked at them. A wink should be instant and this
is definitely an area that Match.com can
5) Match.com is
becoming a menu selection for charged services, which
the overall value of subscribing. Even after you
pay to subscribe you'll find that you need to pay
more a month to see other members video introductions.
Want to leave them a voice mail? You can have 15
minutes of overall
voice mail time a month for another $4.95. Want advice
from a Match.com advisor?
Sure, for up to $1.79 per minute via your phone.
Want to allow a person to text
message you on your mobile phone? That's an additional
$5 a month. On top of all these extra costs, Match.com also
has ads throughout their site. It takes away from
the simplicity of the experience and just makes
the everything seem to "crowded".
Yes, the additional services are great, but perhaps
"packages" or restructure it's service
to provide more benefit to regular Match.com subscribers.
Match.com has more features than any other online dating
service. Also, I can't say enough about its keyword
search. In many ways, Match.com is setting the standard
for other online dating services to follow. But success
sometimes comes with a price. With Match.com that
price is that there are too many people. And when
you have so many people, the physically attractive
ones seem to get all the attention - and quite a
bit! So for someone who keeps in shape and has an
awesome personality, but doesn't look like a model,
finding results may be a little more difficult.
definitely the best of the "see 'em and pick 'em" type
online dating services,
but it has a little ways to go to present other forms
of strongly matching people, like eHarmony presents.
But then again, that may not be their goal, just as
it isn't the goal of eHarmony to allow you to see all
users signed up on its service - only ones that match
you in great detail.
||too many ads
|a lot of people
||too many people
|real life events
||lots of charges for extras
|nice personality matching
||must sign up to respond
Online Dating Magazine gives Match.com a
score of 8 out of 10.
here to submit your review of Match.com.