The overriding idea is simple -- you can relate and work with people well if you know them well. Everyone with whom you interrelate on a regular basis, from friends to lovers, is psychologically "hardwired" in a highly similar fashion. This hardwiring means that people analyze and use certain types of information in very predictable ways. My career in psychology has spanned ten years of formal education and training and twenty years of research and applied practice. That background and expertise was used to select five psychological principles to help daters understand the predictable elements in people. Armed with this knowledge, you will know and work with others personally and romantically much more effectively. Principle #1: The magical number “5” (plus or minus two) The principle in practice: For best results in most situations, present material or information in chunks if your aim is comprehension, retention and impact. Therefore, keep your profile points or ideally limited to three (but not more than five) main ideas or paragraphs. Not only is it easier for someone to understand and remember three main ideas; it’ll be easier for you too. Also keep this principle in mind when communicating with people in general. For example, organizing long e-mail messages into three smaller paragraphs is more reader-friendly and impactful than presenting a single lengthy paragraph. Principle #2: “Similarity” is a bridge builder Similarity = familiarity = comfort = trust = strong relationship = credibility and influence The principle in practice: You can insert yourself anywhere in this chain to start developing stronger friendships and getting more offline meetings. Simple tactics include making “small talk” or using selective self-disclosure with prospects (“I see you live in Atlanta; my sister lives in Atlanta and loves it”) or strategically agreeing with important points a prospect makes (“I agree that I should’ve emailed you back sooner, but work has been hectic lately…”). Principle #3: What’s “beautiful” must be “good” The principle in practice: It’s an understatement to say that you should look and sound your best at all times. Everything from your email signature and profile to your personal appearance and telephone etiquette should convey a warm and attractive personality. Daters shouldn’t rely solely on physical beauty to get ahead; but don’t shy away from it either. Principle #4: “Big Five” model of personality Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism (moodiness) The principle in practice: The way that people express themselves is related to their personality make up. Often one of these five traits will be dominant in a specific person, and by listening to themes in their speech and mannerisms one can understand that dominant personality and respond to it. In other words, information will be better understood and received by a prospect when information is messaged in a way consistent to a person’s dominant “personality.” For example:
Principle #5: Theory of reasoned action Attitude is defined as the individual's positive or negative feelings about performing a behavior. It is determined through an assessment of one's beliefs regarding the consequences arising from a behavior and an evaluation of the desirability of these consequences. Subjective norms are defined as an individual's perception of whether people important to the individual think the behavior should be performed. The contribution of the opinion of any given outside influencer is weighted by the motivation that an individual has to comply with the wishes of that influencer. In other words, Attitude-oriented people make decisions based on their own set of values and criteria, whereas Subjective Norms-oriented people given stronger weight to the attitude of certain others. Needless to say, these two characterizations are not mutually exclusive as most people fall somewhere in the middle and they pay attention to Attitudinal and Subjective Norms alike, albeit to different degrees.
Source: Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Don Mills, Ontario: Addison-Wesley Pub. Co. The principle in practice: People weigh both Attitudes and Subjective Norms when making decisions, but they may not always be weighted equally in every scenario. Once you gauge a person’s “points of strongest influence” on a given issue then you can target your messaging to appeal to those influences and impact the person’s behavioral intentions (similar to the above example of adapting messaging to a prospect’s personality). For instance, you can tell if a decision-maker’s process is skewed towards a certain point of influence by initially asking questions like, “What made you decide to contact me?” Someone with strong Attitudes will have found you through personal searching, while someone with strong Social Norms will have looked to see your rating or the match was suggested by a compatibility system.
References: 1Edmonds, V. H. (1967). Marital conventionalization: definition and measurement. Journal of Marriage and the Family, 29, 681-688. 2Hatfield, E., & Walster, G. W. (1978). A new look at love. Lantham, MA: University Press of America. 3Houran, J., & Lange, R. (2004). Redefining delusion based on studies of subjective paranormal ideation. Psychological Reports, 94, 501-513. 4Lange, R., & Houran, J. (2000). Modeling Maher’s attribution theory of delusions as a cusp catastrophe. Nonlinear Dynamics, Psychology, and Life Sciences, 4, 235-254. 5Lee, J. A. (1973). Colors of love. Toronto: New Press. 6Levinger, G. (1986). Compatibility in relationships. Social Science, 71, 173-177. 7Masuda, M. (2003). Meta-analyses of love scales: do various love scales measure the same psychological constructs? Japanese Psychological Research, 45, 25-37. 8Neff, L. A., & Karney, B. R. (2003). The dynamic structure of relationship perceptions: differential importance as a strategy of relationship maintenance. Personality and Social Psychology Bulletin, 29, 1433-1446. 9Rubin, Z. (1970). Measurement of romantic love. Journal of Personality and Social Psychology, 16, 265-273. 10Scheier, M. F., & Carver, C. S. (1992). Effects of optimism on psychological and physical well being: theoretical overview and empirical update. Cognitive Therapy and Research, 16, 201-228. 11Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93, 119-135. 12Taylor, S. E., & Brown, J. D. (1988). Illusion and well-being: a social psychological perspective on mental health. Psychological Bulletin, 103, 193-210. Dr. James Houran's "Office Hours with Dr. Jim" column is published every Monday. All
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