April 26, 2015 –
The parent company of Match.com, IAC, seems to be letting one of its online dating services, DateHookup, die a slow death. On August 31, 2012, IAC acquired DateHookup which had made a reported $500 million in 2011. But today users are complaining of no customer service, no forum moderation, and support questions going unanswered.
The last post on DateHookup’s Twitter page was February 19, 2014. That same date marks the final post on DateHookup’s Facebook page too. The service’s blog no longer exists.
SEE ALSO: IAC Acquires DateHookup
On April 25, 2015, Online Dating Magazine received an email from a user named Debbie (Online Dating Magazine is withholding her last name), complaining about no response from DateHookup customer support or its parent company, IAC. In the email, Debbie says that her support emails since 3/17/2015 have all gone unanswered. She even wrote a letter and snail-mailed it to IAC. There was no response.
“Since the new owners have taken over their site has gone downhill really bad with a lot of other members needing help and not getting any response from CS,” says Debbie.
While it’s not unusual for a company to buy a service and integrate it into their bigger service, it is unusual to buy a service and leave it unattended with no customer service responses and no forum moderation.It is unusual to buy an online dating service and then leave it unattended Click To Tweet
The lack of forum moderation has resulted in some interesting posts. Under “Site Suggestions,” one user posted:
“Sell the site… to a company that will improve it.”
That post was four months ago. Multiple other posts complain of an increase in fake profiles, scammers, and spam. Those, too, have gone unanswered.
It is unknown if IAC’s DateHookup is simply understaffed now or if IAC is letting it slowly die off. If the site is not being staffed, but still making a profit from ads, there is the ethical and legal question if IAC should be held responsible for an increase of unmonitored fake profiles, scams, etc.
Online Dating Magazine sent an email to DateHookup customer support. This article will be updated if they respond.