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Is IAC Letting DateHookup Die a Slow Death?

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Users of IAC’s DateHookup online dating site seem to be frustrated over the lack of customer support and forum moderation.

The parent company of Match.com, IAC, seems to be letting one of its online dating services, DateHookup, die a slow death. On August 31, 2012, IAC acquired DateHookup which had made a reported $500 million in 2011. But today users are complaining of no customer service, no forum moderation, and support questions going unanswered.

The last post on DateHookup’s Twitter page was February 19, 2014. That same date marks the final post on DateHookup’s Facebook page too. The service’s blog no longer exists.

SEE ALSO: IAC Acquires DateHookup

On April 25, 2015, Online Dating Magazine received an email from a user named Debbie (Online Dating Magazine is withholding her last name), complaining about no response from DateHookup customer support or its parent company, IAC. In the email, Debbie says that her support emails since 3/17/2015 have all gone unanswered. She even wrote a letter and snail-mailed it to IAC. There was no response.

“Since the new owners have taken over their site has gone downhill really bad with a lot of other members needing help and not getting any response from CS,” says Debbie.

While it’s not unusual for a company to buy a service and integrate it into their bigger service, it is unusual to buy a service and leave it unattended with no customer service responses and no forum moderation.

It is unusual to buy an online dating service and then leave it unattended Click To Tweet

The lack of forum moderation has resulted in some interesting posts. Under “Site Suggestions,” one user posted:

“Sell the site… to a company that will improve it.”

That post was four months ago. Multiple other posts complain of an increase in fake profiles, scammers, and spam. Those, too, have gone unanswered.

It is unknown if IAC’s DateHookup is simply understaffed now or if IAC is letting it slowly die off. If the site is not being staffed, but still making a profit from ads, there is the ethical and legal question if IAC should be held responsible for an increase of unmonitored fake profiles, scams, etc.

Online Dating Magazine sent an email to DateHookup customer support. This article will be updated if they respond.

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Joe Tracy

Joe Tracy is the publisher and founder of Online Dating Magazine, which launched in July 2003 and has been providing original dating advice, tips, articles, reviews, and videos to readers ever since.

1 Comment

  1. Debbie (catsmeow53) on April 27, 2015 at 8:31 am

    THANK YOU so much for this article! I hope this will open IAC eyes in getting the problems we are all having on Datehookup taken care of immediately. I wonder if they just don’t care anymore because of it being a free site and they rather spend their time on sites that fill their pockets with money.

    I’m sure the porn advertisement and emails we receive with links to see someone naked are helping the new owners out along with all the fake profiles and scammers. All you have to do is see the complaints that fill Datehookup’s “Bug” and “Help” Forums. Who knows maybe they’re going to shut down Datehookup since it’s a free site to have people go to the paying sites instead.

    That would be a shame because Datehookup at one time was a fun site. You enjoy posting with people from all over the US and some out-of-the country, getting to know people, having meet-ups, making friends and some meeting their soul mates. Yes, there have been actual weddings and couples forming committed relationships.

    I along with many others have gone with issues/problems not being taken care of. My issues are now 1½ months of being unanswered nor fixed. Is this how you treat long-time members?! Wake up Datehookup/IAC and fix the problems now!!

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    Users of online dating service DateHookup appear to be frustrated over the lack of customer service and forum moderation. Some think the service has been abandoned by IAC…

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