|
 True's
Exploitation of Women
for Profits
Goes Too Far with
True Ads
by Joe Tracy, Publisher of Online Dating
Magazine
(April 2005) Online dating service True.com,
which professes to be safer because it conducts background
checks on members, is resorting to sleazy advertising
campaigns that exploit women in order to try and gain
more members. These ads are a sharp contrast to the
dating service's home page, which shows loving couples
and no cleavage. It seems to be part of True's
deceptive nature. In this case, I could describe the
controversial
advertisements that True is running, but perhaps
viewing
the ads will better
put
things into perspective:
If True is trying to build itself
as a sleazy erotic dating service, it is doing a good
job. The message True is sending through its ads is
that True women
are big-breasted models who are "easy".
The ads, because of the pictures, give the impression
that True is
a site for "hooking up" versus
finding true love.
From viewing these ads men may sign up
for True expecting
to find "easy" women.
After all, the images seem to portray True more as
an escort service
than as a legitimate relationship service.
And what
woman will want to sign up for an online
dating service that portrays them only as sex objects?
Furthermore, True shows
a strong hypocritical nature that the company has shown
in other
areas too. In the ads, True says
to "Find True
Love"
but its pictures give an opposite impression. This
is the same hypocritical nature as True's campaign
to get lawmakers to force other online dating services
to run criminal background checks on members. True tries to give the impression that it is just looking
out for online daters, but they don't advertise the
fact that they signed an exclusive contract
with the largest online criminal background check service
before
trying to force other dating sites to do criminal background
checks. If True was truly looking out for online daters,
they would allow other online dating services to use
the same provider of background checks.
 True is
becoming the poster child of what is wrong with online
dating. They try to portray a clean image while running
deceptive campaigns to try and gain new members.
Even on their service, when a non-paying member tries
to view
the
photo of
a person,
they are taken to a Join screen where on the left hand
side a chat like window appears with the person's picture
and you see the words typed out on screen, "hi
handsome, want to chat sometime?" A flashing cursor
then awaits your response. When you go to try and respond,
you
get a message to complete the signup process in order
to start chatting. The thing is, the person never messaged
you. It's just another deceptive True ad.
But worse,
True tries
to attract men by exploiting women. And this goes
to the heart of why True is becoming
one of the worst online dating services online.
They give a strong appearance that they don't care
about
their members - only money.
It seems that True Lies
is no longer just a movie.
Joe Tracy
jtracy@onlinedatingmagazine.com
Related Links:
» A
True Disaster
» Class Action Lawsuit Filed Against True.com
» Lawsuit Against True.com Exposes Problems
with Service
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